Vibrant Visions: Exploring the Popular Color Trends of 2023

Color influences a lot of what we do. Most people have a favorite; their go-to shade. A baby can even show a color preference once their vision becomes clear. They migrate to a certain color of toys, which turns into a must during the toddler years. Choosing the right color can be a significant factor in your promo product journey.?

Some color choices are easy. If you have brand guidelines to follow, you stay well within your color palette. If you choose items for a specific holiday or awareness month, those color choices are already set. No one uses bright green to celebrate Breast Cancer Awareness Month — it just doesn’t fit.?

But if you are allowing yourself some color freedom so the end-user has attractive options to choose from, keeping track of the latest color trends could really help your brand stand out. A variety of organizations choose a “color of the year” to feature in home decor or on the fashion scene. Here is a selection of 2023 highlighted colors and ways to incorporate them into your promo needs.?

1. Magenta. Pantone announced that Viva Magenta was its 2023 color of the year. It was described as a “crimson red tone that presents a balance between warm and cool.” Many seek to incorporate such colors in their fashion choices or home decor, so seeking out the color for your promotional needs should be no different. It can be a simple can cooler or a tumbler. Have the color and your brand on full display with a T-shirt.?

2. Neutrals. Behr named its paint color of the year, Blank Canvas, because white is the key to style and a straightforward tone like this is easy to make your own. Let your brand create a welcoming atmosphere by using a hue like this in your branded merch. Let people carry your brand with you using this water bottle or a burlap tote. Put your logo on a cozy blanket that consumers can use for picnics in the summer and warmth in the winter.?

3. Amber. York Wallcovering named Amber as its color of the year. The company’s color expert pointed to its ability to absorb negative energy as one of the key factors in this year’s selection. Help make your brand start trending while also helping your clients feel a sense of renewal and energy from your promotional selections. Let your customers wear your logo with a tinge of amber by choosing sunglasses and a cap. Go for a unique item with a custom growler for your brand.?

4. Teal. Vining Ivy is the color of the year, according to PPG & Glidden Paint. Marked as a versatile and refined tone, it can add a touch of teal to your brand’s image. It brings together the calming mood of blues and the balance of greens all in one shade. This trendy color can help attract customers and carry your logo with them on their adventures. Useful items like a drawstring backpack and an umbrella will give your brand extra appeal. An elegant choice like this wine tumbler gives high appeal to the user.