Viaplay Acquire Premier Sport
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Nordic media giant Viaplay Group has acquired Premier Sports in a deal that values the pay-TV network at ￡30 million on a cash and debt-free basis.
Viaplay’s UK rollout is planned for this autumn, with a number of eye-catching acquisitions including a big package of Uefa national team matches from 2024 and National Hockey League (NFL) rights until 2027 already secured.
Anders Jensen, Viaplay's president, and chief executive said: “This acquisition will put Viaplay firmly on the UK map and accelerate our development in this key market. Premier Sports has a loyal and expanding subscriber base, well-established distribution agreements and production capabilities, and a great sports portfolio that complements our own.”
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