Viant Spotlight — Innovation '24 Edition

“THE BIGGEST LAUNCH IN AD TECH HISTORY”

As noted in the Marketecture Media podcast, the release of ViantAI has been “lightning in a bottle” and, perhaps, “the biggest launch in ad tech history.” Hear more about ViantAI and the latest Viant solutions poised to shake up the industry at our upcoming virtual event — Innovation ‘24. RSVP here.

VIANT IN THE NEWS

The Vanderhooks Talk Viant AI + More

Our Co-founders Tim Vanderhook & Chris Vanderhook joined Eric Franchi & Joe Zappa on the Open Market podcast to discuss the success of the ViantAI launch and how the tool —?part of their Autonomous Advertising vision — will revolutionize digital advertising. Listen here.

Diving Into the Details of Viant AI

In this interview with StreamTV Insider , our CMO Jon Schulz goes deep on the technology powering ViantAI, the potential business benefits for Viant and why artificial intelligence should be seen as augmenting rather than replacing teams. Read here.

MORE FROM VIANT

Measuring CTV’s Impact on Your Media Mix

In our recent case study, agency Amp helped their client boost purchase frequency and effectively tie CTV to offline sales by working with Viant. Learn how.

Why Novus Group Went The Extra (Sustainable) Mile with Viant

Viant Account Executive Alyssa Haggerty explains why her client, NOVUS Media LLC , decided to expand into more sustainable advertising with Viant’s Customer Incentive Program. Discover more.

Thank You for Joining us at Nasdaq in NYC!?????

Our second annual Direct Access event, CTV: Accelerating Performance Throughout the Customer Journey, at the Nasdaq Marketsite last week was truly an evening to remember.

Many thanks to our panelists and moderators for the illuminating discussions around the power of #CTV and its transformative role in advertising. Check out our photo recap below!

Credit: Photography courtesy of Nasdaq, Inc.

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