Viant May Spotlight
MEASURING THE IMPACT OF YOUR CTV CAMPAIGNS
In our latest cheat sheet, we discuss one of the historic hurdles of CTV — measurement — and how Viant’s innovative advertising technology can help overcome it to prove return on ad spend. Learn more.
VIANT IN THE NEWS
Viant Speaks to AdTechGod
In this podcast interview with the AdTechGod (?) , our founders Tim Vanderhook and Chris Vanderhook discuss Viant's history and how over twenty years they’ve shaped the company into a challenger brand that rivals giants in the industry. Listen now.
What Experts Have to Say About the Delayed Cookie Deprecation
The end of cookies has been delayed yet again. This AdMonsters article hears from industry experts, including our CMO Jon Schulz , on what the news means for digital advertising. Read now.
MORE FROM VIANT
What’s Gen Alpha Watching?
Move over Gen Z — Gen Alpha is the next generation that’s soon to be, if not already, capturing marketers’ attention. This latest blog dives into what we know about Gen Alpha and what their current viewing habits tell us about the future. Discover more.
Prioritizing First-Party Data
As the use of cookies declines, first-party data is rising in importance for marketers. In this Q&A, our SVP of Platform Automation & Analytics Steven Ohrnstein discusses why first-party data is an ideal replacement for the cookie. Learn more.
Subscribe to our newsletter for more news and insights on digital advertising!