Viant February Spotlight

ACCELERATING DATA-DRIVEN ADVERTISING WITH AI

Directly integrated in the Viant DSP, the Data Platform leverages the latest artificial intelligence technology to help advertisers measure campaign performance and plan how to invest future advertising dollars. Learn more.

THE LATEST FROM OUR THOUGHT LEADERS

Powering Robust Measurement with PurpleLab

Our recent integration with PurpleLab (provider of one of the US’s largest medical and pharmaceutical claims databases), enables marketers to measure what creatives are performing best and to understand how to better reach audiences. Read the full coverage here.

Previewing Premium Video in 2024 at CES

In this Ad Age article rounding up January’s CES event, Viant VP of Business Development Robby Barnett and other industry leaders discuss the current state of premium video and how tentpole events this year, such as the presidential election and Summer Olympics, will impact the media landscape. Read the article here.

MORE FROM VIANT

What January Tells About Digital Advertising in 2024

In this Q&A article, our CMO Jon Schulz discusses how the digital advertising trends of 2023 — namely, artificial intelligence, CTV, and third-party cookie deprecation — are impacting advertising in 2024 and what we can expect moving forward.

Your Post-Cookie Management Support Team

Whether you’re new or a veteran of programmatic advertising, having a support team that answers your call and or email is essential. Technical Account Manager Shanice Francis shares how her team helps Viant customers prove the value of their campaigns across today’s fragmented measurement landscape. Read the Q&A.

VIANTCON 2024!

Our annual company-wide convention was a blast! Complete with a takeover of the Pasea Hotel in sunny Huntington Beach, Team Viant spent the week networking, celebrating, and getting fired up for 2024. We can hardly wait for next year!

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