Viant April Spotlight
Credit: Viant Technology

Viant April Spotlight

HOW VIANT BECAME THE DSP FOR CTV

In this AdExchanger article, discover why Connected TV (CTV) has been such an impactful growth area for Viant and how our people-based technology is helping drive success for agencies and advertisers in the channel. Learn more.


THE LATEST FROM OUR THOUGHT LEADERS

CTV Drives Viant Stock Growth

Credit: InvestorPlace & Shutterstock – Andrey Suslov

What makes Viant “easily one of the top disruptive tech stocks”? Hint: CTV. Discover more about our Q4 ‘23 success with CTV, Household ID and more in this InvestorPlace article. Learn more.

Spotlight on Sustainability

Credit: Viant Technology

This CNN Business article highlights our recent carbon-neutral announcement and recaps some of our efforts to decarbonize digital advertising shared in our 2023 Sustainability Report. Read now.


MORE FROM VIANT

How We Succeed in a Post-Cookie World

Credit: Viant Technology

While the crumbling of third-party cookies may raise alarms, post-cookie advertising solutions — like people-based technology – are available and have long helped advertisers evolve beyond their traditional marketing strategies to deliver more relevant and measurable campaigns. Continue reading.

Transparent CTV Measurement

Credit: Viant Technology

How do advertisers move beyond brand awareness plays on CTV to tie this upper-funnel channel to the rest of the consumer path to purchase? Discover more in our latest blog post.


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