Viacom gets an overhaul, but a 5-year-old makes me think it won’t matter
David Bloom
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David Bloom
Journalist, host, consultant covering the collision of Hollywood and Silicon Valley
Like something of a madeleine moment for Proust, I had an unlikely column inspiration this week while texting with a producer friend about the state of the film business, even as a bored 5-year-old occupied himself next to me in a Starbucks line.
Somehow, all that set me to thinking about one piece of big news this week, the overhaul of Viacom by its new CEO. My conclusion: That 5-year-old won’t be watching much of anything Viacom shows when he hits 18 in 2030. Here’s my column for Tubefilter: https://www.tubefilter.com/2017/02/10/future-of-entertainment-children-viacom/
What do you think? Which of Viacom’s many, many channels is likely to survive the transition to when 5-year-old Luke turns 18 in 2030?
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7 年One thing I think the writer of this is a bit out of touch with (and admittedly when he says he doesn't "think a kid like Luke would even care what's on a Viacom channel" ) is that Nick Jr. and Nick are available on apps now. My kids (age 4 & 6) are obsessed with shows on those channels. Good content is good content, and they don't really care where they get it. But they do ask for Nick Jr. by name. I completely agree that Viacom is in danger of becoming extinct. However he missed the mark on that point because most of my kids friends know all those shows really well too. It's easy to hate on Viacom, but some stuff they do still get right. Kids programming is definitely running strong, as I'm sure their product licensing might attest to.