Vetri by FDL for mobile video games publishers

As the gaming industry evolves, so does the need for innovative and privacy-respecting advertising strategies. At VETRI, we understand these challenges and offer customized solutions that not only resonate with the values of Millennials and Generation Z but also harness the power of the latest digital advertising tools to transform the marketing approach of video game publishers:

1. Data Privacy Compliance: At a time when data privacy is paramount, our methods strictly adhere to GDPR and similar regulations. This commitment to privacy protection is crucial for maintaining the trust and loyalty of your Millennial and Generation Z audience.
2. Empowering Users to Control Their Data: We emphasize user-controlled data sharing through zero-party data. This approach allows users to voluntarily share information, aligning with the young generation's desire to control their personal data.
3. Persistent Identifiers (PID) for Improved Tracking: Our use of PIDs such as MAIDs and HEMs offers a stable and sustainable method for tracking user behavior across multiple channels, resulting in comprehensive user profiles, ensuring more targeted and personalized gaming experiences.
4. Balancing Innovation with Privacy Protection: We understand the importance of finding a balance between regulatory compliance and innovative data use. This is key to engaging with tech-savvy Millennials and Generation Z, who value both privacy and advanced digital experiences.
5. Reward-Based Engagement Models: Recognizing the younger generation's openness to data sharing for tangible benefits, we have integrated reward-based engagement models. These align with their willingness to exchange data for enhanced gaming experiences or rewards.
6. IP-Based Solutions for Targeted Information: By leveraging IP addresses, we gather crucial information on user and household data, thus enhancing the relevance of targeted ads. This is done while ensuring strict adherence to privacy regulations, balancing user utility and privacy.
7. Maximizing Gaming Revenues: We not only enhance the gaming experience but also open the door to increased game revenues. Our approach ensures that each advertisement is impactful, connecting meaningfully with the audience.

By integrating VETRI into your games, you can stay ahead, ensuring that your games not only captivate Millennials and Generation Z but also respect their digital preferences and privacy concerns.