Veterans Leading in Business
Episode #004 The Warrior Rising Podcast Guest Casey Maxted

Veterans Leading in Business

In the latest episode of the Warrior Rising Podcast, episode 004, the spotlight shines on Casey Maxsted, a veteran turned entrepreneur whose journey is both inspiring and instructive. Maxsted’s transition from military life to the world of business encapsulates the essence of resilience, adaptability, and leadership.


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Casey Maxsted’s story is a testament to the unique strengths veterans bring to entrepreneurship. His experiences in the military provided a foundation of discipline and leadership that has been instrumental in his business endeavors.

Casey Maxted with the microphone in Warrior Rising's Iowa Pre-Party 2024
"The military teaches you a lot about discipline and structure," Maxsted shared, emphasizing how these qualities have been pivotal in navigating the entrepreneurial landscape.

Maxsted’s journey wasn’t without its challenges. Transitioning from the regimented environment of the military to the unpredictable world of entrepreneurship required a significant adjustment. "In the military, there’s a clear chain of command and a structured way of doing things," Maxsted noted. "In business, you have to create that structure yourself, and sometimes it can feel like you’re making it up as you go along."

Casey Maxted Founder of Cold Zero Spirits
One of the key themes discussed in the podcast is the importance of a support network. For Maxsted, connecting with other veterans and entrepreneurs has been crucial. "Having a network of people who understand your background and the challenges you’re facing is invaluable," he said. This network not only provides emotional support but also practical advice and mentorship, which are essential for navigating the complexities of starting and running a business.

Maxsted also highlighted the value of mentorship in his entrepreneurial journey. "Mentorship has been a game-changer for me," he admitted. "Learning from someone who has already walked the path you’re on can save you a lot of time and heartache." His mentors have provided guidance on everything from business strategy to personal development, helping him to grow both as a business owner and as an individual.

Balancing work and personal life is another significant challenge for veteran entrepreneurs. Maxsted candidly discussed the difficulties he faced in maintaining this balance.

"In the military, you’re often away from your family, and that can continue into your business life if you’re not careful," he warned. For Maxsted, finding that balance has been a continual process of trial and error, but he stressed the importance of making time for family and self-care.

Resilience is a recurring theme in Maxsted’s story. The ability to bounce back from setbacks is crucial in both military and business life. "You’re going to face a lot of challenges and setbacks," Maxsted advised. "The key is to keep moving forward, no matter what." His military training instilled a sense of perseverance that has served him well in the business world. This resilience has enabled him to navigate the inevitable ups and downs of entrepreneurship.

The transition from military to civilian life can be particularly challenging for veterans, and Maxsted’s experience sheds light on this often-overlooked aspect. "It’s not just about finding a job or starting a business," he explained. "It’s about finding a new identity and a new sense of purpose." For many veterans, the camaraderie and sense of mission they experienced in the military are hard to replace. Maxsted found that purpose in entrepreneurship, where he could apply his skills and leadership in new ways.

One of the strategies Maxsted has employed in his business is leveraging the skills he developed in the military. "The skills you learn in the military are incredibly valuable in business," he asserted. Leadership, problem-solving, and strategic planning are just a few of the competencies that have translated well to his entrepreneurial endeavors. By recognizing and utilizing these skills, Maxsted has been able to build a successful business.

Maxsted also spoke about the importance of setting goals and staying focused. "In the military, you always have a mission," he said. "In business, you need to have that same clarity of purpose." Setting clear, achievable goals has been a cornerstone of his business strategy. This focus has helped him to stay on track and avoid becoming overwhelmed by the myriad of tasks involved in running a business.

The conversation also touched on the broader ecosystem of support available to veteran entrepreneurs. Organizations like Warrior Rising play a crucial role in providing resources and support. "There are so many resources out there for veterans," Maxsted pointed out. "You just have to know where to look." These organizations offer everything from funding and mentorship to networking opportunities, helping veterans to succeed in their post-military careers.

Maxsted’s journey is also a story of innovation and adaptability. As the business landscape continues to evolve, being able to pivot and adapt is more important than ever. "You have to be willing to change and adapt," he advised. "What worked yesterday might not work tomorrow." This mindset has allowed him to stay ahead of the curve and continue growing his business despite the inevitable challenges.

Reflecting on his experiences, Maxsted offered advice to other veterans considering entrepreneurship. "Don’t be afraid to take the leap," he encouraged. "It’s going to be hard, but it’s also going to be incredibly rewarding." He emphasized the importance of preparation and planning, but also the need to take risks and seize opportunities. His journey is a powerful reminder that with the right mindset and support, veterans can achieve great success in the business world.

Cold Zero Spirits Auction Item in Iowa 2024

In conclusion, Casey Maxsted’s story is a powerful example of the potential that veterans have as entrepreneurs. His journey from the military to business success highlights the unique skills and strengths that veterans bring to the table. Through discipline, resilience, and a strong support network, Maxsted has been able to overcome challenges and build a thriving business. His insights and experiences offer valuable lessons for other veterans and entrepreneurs, demonstrating that with determination and the right resources, success is within reach.

Maxsted’s participation in the Warrior Rising Podcast is a testament to the importance of sharing these stories. By highlighting the experiences of veteran entrepreneurs, the podcast provides a platform for learning and inspiration. For those considering the path of entrepreneurship, Maxsted’s story offers a roadmap of what is possible.

As he so aptly put it, "The journey isn’t easy, but it’s worth it. Keep pushing forward, and don’t give up on your dreams."

Through this episode, listeners gain not only insights into the challenges and triumphs of veteran entrepreneurship but also a sense of community and support. Maxsted’s journey underscores the importance of perseverance, adaptability, and leveraging one’s unique experiences to achieve business success. The Warrior Rising Podcast continues to be a valuable resource for veterans, offering inspiration and practical advice for those navigating the transition from military service to entrepreneurial endeavors.


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