The Vessel is way ahead of the wine Industry

???????????????????????????????STATE OF THE INDUSTRY: WINE IN THE U.S.

??????????????????????????????????????????????????????????????????????????????????????????????????????????????????The wine industry isn’t exactly known for its fast adoption of digital marketing tactics. It’s been a slow transition for wineries across the world and in the US to embrace social media tools and to harness their power in branding and driving sales, especially in comparison to other industries Until recently, many businesses in the wine industry were reluctant to enter the world of social media marketing, and few considered it an important part of their wine marketing strategy. There’s been a huge shift in the industry,

Until recently, many businesses in the wine industry were reluctant to enter the world of social media marketing, and few considered it an important part of their wine marketing strategy. There’s been a huge shift in the industry,

What do you need to know about wine marketing?

·????????When people finish interacting with your social media content, they should have a good idea about what defines your wine and separates it from other brands. They should feel like it represents something more than just a drink, it’s a brand they can relate to and support.. Find a voice ,HOST?that speaks to your target audience. Give them something that none of your competitors can. Engage your customers on an emotional level. If you can do this while meeting their needs with your wine, then you can create a loyal customer base?????????????????????????????????????Facebook & Instagram

Until recently, many businesses in the wine industry were reluctant to enter the world of social media marketing, and few considered it an important part of their wine marketing strategy. There’s been a huge shift in the industry, and now, not having a social media presence, is looked upon in the same way as not having a website. Out of the question! Customers demand it and brand awareness ?depend on it.

THE VESSEL is innovation providing everything you need to market your wines directly to wine consumers direct . DtoC & ALL WINE MARKETERS CLIMB ABOARD FOR PERFECT TARGET AUDIENCE

. Thank you for taking the time to recognize the magnitude of THE VESSEL and how it will pull the industry out of the dark ages. I hope you can see by modernizing and democratizing content and entertainment, we will bring many different ages, lifestyles, and interest groups together around a shared passion for wine. No one has yet found a way to connect these different behavior segments, as illustrated in the pie chart attachment. As you can see, together, they represent a gold mine that we intend to amass. We believe you are the person and personality to make it a success, but alas, you think differently.

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Regardless of where our audiences fit on the wine behavior spectrum, they want to hear and learn from a fun, personable, welcoming, and trustworthy authority, a Ted Danson from Cheers, "Where everybody knows your name." Until now, everyday wine drinkers have to stumble their way through wine snobbery, meaningless wine catalogs, a rating system no one relates to, or unremarkable YouTube groups and influencers doing virtual tastings and "wine speak" that appeals to the smallest of audiences. They don't have a modern-day wine personality, a Rachel Rae or Martha Stewart, who can bring the many disenfranchised wine drinkers together with millions more who share their passion and interests, without pretense, arrogance, or exclusiveness. That's our mission, one that needs a copilot.

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What is wrong with the status quo, you might ask. It keeps one of the most enjoyed products around the world in the dark ages. With nothing but beautiful labels and retail price wars, it does little to answer most wine drinkers' questions or contributes to their enjoyment and enrichment. Without any cohesive branding or quality images in flyers and catalogs, people look at PRICE only. Unless you have a knowledgeable salesperson at Total Wine & More, you are left to tread water in a sea of confusion—unless you have The Vessel to pull you on board. Did you know that there are already algorithms we will utilize from MIT that go far beyond "food pairings" to lead inquisitive fans with "real answers" to their wine questions that are personally relevant to their tastes, lifestyles, and priorities?

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Using proprietary AI, Pandora-style learning, Netflix-style recommendation engines, and the MIT algorithms together with expert curation from someone like you, we will offer our audiences the best choices; the best price at retail or online for the same or similar varietal that will satisfy any whim, paring, or occasion. Because wine drinkers budget their consumption by the week or month, the most credible resource to help them manage their spending and increase their enjoyment is the compelling reason to join The Vessel. This is evident from the hours they spend researching and comparing choices and processes on the webs and social media, the very thing The Vessel solves through a simple, intuitive user interface.

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So, my question for the wine industry; the labels, the video bloggers, the weekend sommeliers, the retailers, the endless chat session hosts, who is really serving the millions of everyday wine drinkers? Who is answering the questions about "Wine for Normal People?" It seems so logical from a business and marketing perspective that the right person and the right platform can bring those millions of people who share this passion together. Someone like you who can entertain like a Martha Stewart while advocating wine choices for everyday people can achieve fame and fortune utilizing their own show fifty-two weeks a year, all while becoming a national celebrity. I wonder why one would work on endless projects at breakneck speed to only standstill. I wonder why one wouldn't want to continue building their own brand and reputation while achieving the scale of an already out there waiting audience, but never before done.?

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