A Very 'Weird Cool' Business Growth Technique...
I just saw the weirdest cool business growth strategy I have likely ever seen...
A Kenyan lady was inspired to hand craft high end African themed furniture. But to get more traffic than her circle of family and friends to SEE and BUY her unique furniture she didn't set up a marketing campaign.
She simply OPENED A HIGH END CAFE and she uses her furniture to give the place a unique feel, she also has her furniture store IN THE CAFE, so when customers come in to hang out, they love the furniture in the cafe for their comfort and also SEE that they can BUY their own... :)
The lady caught the attention of CNN and claims to be doing well on BOTH fronts due to this technique.
Interesting idea, how can you use this?
Owner, Lodrif Int'l
8 年Very creative idea. thinking out of the box is most time a game changer.