a very dynamic tourism sector despite the context in europe

While Europe is facing a difficult context due to the war in Ukraine and endless inflation, travelers do not seem to be impacted by these elements and maintain their stays in the Old Continent as highlighted in the latest Data report by Latifa Zenaina Consultant in Strategies Comminucation of Luxury Travel Based in Paris, France

The tourist recovery does not seem to be slowing down, quite the contrary. Indeed, 77% of European travelers intend to go on a trip in the first 6 months of 2023. This represents a strong increase of 16% compared to last year's figures.

Travelers are also showing a growing desire to travel outside their own country, with 63% of respondents now favoring international travel within Europe, up 13% from 2022.

Despite the financial context, the budget of European tourists is not falling.

Thus, 37% of Europeans will still spend between 1,000 and 2,000 euros per person and per trip for their next vacation, an increase of 6% compared to last year, and 19% of them will spend more than 2 000 euros.

Figures that show the importance of travel for Europeans even in times of doubt on many levels.

However, the economic situation worries travelers. The rising cost of travel worries 23% of Europeans, while 18% say their personal finances and economic situation are a concern.

order to address this financial problem, 44% booking their holidays earlier, an increase of 7% compared to 2022, and affordable destinations are attracting all eyes.

Another change in behavior relates to spending habits while traveling. 18% of respondents plan to cut down on on-site shopping, book cheaper accommodation and choose more affordable restaurants in order to stay within their vacation budget.

Buying all-inclusive packages and visiting fewer paid attractions are also considered by 12% and 10% of respondents, respectively.

Recent figures show that travel remains a top priority for Europeans in the first half of 2023. This is good news, especially considering that a large proportion of planned travel is planned within Europe.

These trends paint an encouraging picture for the sector this year, and prove its resilience in the face of global economic challenges.

Now, to leverage consumer confidence and bookings Communication is everything the sector must closely monitor and anticipate changes in consumer needs and adapt its offers accordingly it must also do effective communication indicate by Latifa Zenaina.

Based on data from 2022, J' asserts that this rebound in tourism activity should continue in 2023 but at a slower pace.

Going forward, international travel to Europe is expected to reach pre-pandemic levels in 2025, while domestic travel will fully recover in 2024.

Thus, these data compared to those of 2019 show that nearly one in two European destinations recovered more than 80% of their foreign arrivals before the pandemic. In addition, the reopening of Asia-Pacific countries will boost travel flows to Europe in 2023.

Overall, southern Mediterranean destinations showed the fastest recovery at the end of the year. High prices having boosted the appeal of more affordable destinations. Luxembourg (-4%), Serbia (-6%), Greece (-6%) and Portugal (-7%) are also approaching 2019 levels.

The slowest destinations to recover are in Eastern Europe due to the war in Ukraine and the lack of Russian visitors in destinations heavily dependent on this market. The largest decreases are observed in Finland (-38%), Lithuania, Latvia and Romania (all -42%).

Looking ahead to 2023, we expect Europe's tourism sector to continue its strong rebound. With short-haul European travel well on the way to recovery, the attention of the tourism industry is now shifting to long-haul arrivals.

We can look forward to the long-awaited return of visitors from Asia-Pacific in the months to come.

As the industry navigates the many challenges it faces this year, it is vital that the sector continues to be responsive to consumer demand, improving the visitor experience at destination and targeting markets and segments less affected by the economic downturn.

By Latifa Zenaina, Strategy Consultant Communication of Luxury Travel & data Analyst Tourism Economy