Very.
Brian Collins
Co-Founder, COLLINS: SF/NYC, AdAge Business Transformation Agency of The Year, Design Agency of the Year, D&AD Design Company of the Year, Fast Company Best in Design, President / The Art Directors Club
For a very long time, it took a very long time for anything to change.
If you found an answer that worked, you could count on it being the answer for years. In advertising agencies, for decades.
But those days are over. Being the answer is not the answer. Or even an option.
Not when entire industries can be disrupted by a 14-year-old girl in Tel Aviv who learned how to deploy her new app. Yesterday.
That’s not change. That’s chaos.
Unless, of course, you’re very curious.
Or very focused. Very caring. Very prickly. Very visual. Very verbal. Very brash. Very gay. Very funny. Very heady. Very smart. Very intense.
Very...anything.
In which case, this is all very fun.
Because it’s only the people who are very who see change for what it is—very liberating—and what it isn’t—very scary.
They’re the ones who look at chaos and see new colors.
New words. New codes. New tools. New prototypes. New businesses. New ideas.
New worlds.
And, if you can find a group of people like this—who are very different from yourself and from each other—you might do some very great things together.
Which is why I always make time for anyone who is...very.
Cinematographer & Director | DGA Member | My Digital Sketchbook
5 年Thank you!!
Chief Creative Officer & Co-Founder
5 年Great
Core Stewardship Team
5 年For the greater part of the past 100 years, most people spent the first 1/2 of their lives learning stuff and the second half deploying what they learned. Say good bye to all that. It will only be through creative re-invention, unlearning and relearning of stuff ... that will allow s to survive.
Connecting agencies and brands with animation studios and generative AI companies
5 年What was that 14 year olds App?
Let’s make the ad industry admirable.
5 年So very Brian and so very good.