VERTU STORY (1)

VERTU , the only mobile phone in the world that spans WEB1.0,2.0,3.0

In 1998, in the WEB1.0 era, VERTU reinvented the mobile phone as a luxury product with impeccable design.

In 2010, in the WEB2.0 era, VERTU brought a‘British butler’ concierge service and boutique lifestyle to mobile phones.

In 2022, in the WEB3.0 era, VERTU continues to combine digital innovation with timeless elegance.

Peerless innovation: the Pearl in the NOKIA Crown

In 1998, Nokia had a vision — to create the world’s first ever luxury phone.

In 2002, VERTU was officially established as the pearl in Nokia's crown. The phone expressed three core values — beautiful design, aristocratic elegance and connecting people through technology.

VERTU was a pioneering luxury phone, yet it was also so much more than that. By giving users access to a boutique concierge service at the push of a button, it opened a portal to an elite way of living too.

VERTU — a bold vision brought to life

VERTU began as the dream of Italian-American phone designer, Frank Nuovo. He sensed that there was a market for a luxury couture phone —a phone that would inspire every person who held it.

When he took his idea to Nokia, they had their doubts. Yet in the end they couldn’t resist Frank’s vision. VERTU was born.

By why 'VERTU’?

Frank had a good reason for choosing a name beginning with ‘V’. Firstly,‘V is for victory’ and VERTU phones are designed for high achievers.

Secondly, the V shape represents life’s ups and downs, its peaks and troughs. A VERTU user doesn’t fear these challenges — they simply turn it into their next success.

If the peaks are not steep, the summit has little reward. If the ocean has no tides, the sea is spiritless. If the rose has no thorns, its fragrance is less intoxicating.

VERTU’s story began with a V for Victory. And to this day, the brand continues to seek new summits to conquer.

European culture — ancient heritage meets the metaverse

Since 1998, Nokia, Siemens, Ericsson and Electric France have all disappeared. Yet

VERTU still remains. Now, Balenciaga, LV and GUCCI are all embracing the digital age.

How can VERTU honour timeless European elegance while pioneering the future?

VERTU Signature— a tribute to King

Arthur’s Excalibur Legend has it that in the misty past, a young man named

Arthur removed a sword from a stone and became the prophesised

king of Britain. Once the sword Excalibur was in his hand, he transformed from an

ordinary individual into a bold ruler. It is said that the mysterious stone now lies hidden in London with Excalibur inside of it, waiting.

And there is a prophecy that when Britain is in its greatest hour of need, the true king will return to save his people.

Just like the Sword in the Stone, VERTU is an adornment fit for royalty.

In fact, the first Signature phone is inspired by Excalibur. The V symbol is the hilt. The glittering sapphire screen is the indestructible blade.

The ruby key is the talisman of royalty. When you hold a VERTU, you hold the sword of a ruler. You move forward into your destiny with confidence and courage.

Perhaps one day King Arthur really will return to London and VERTU will be his new Excalibur. Take the sword and answer the call of your destiny...