Vertical Coaching is Coming
Coaching continues to grow every single day. Employees want to be coached, and want feedback daily. Unemployment is low, so we need managers to retain top talent. End of the year reviews simply don't cut it anymore. With all this being said, coaching continues to grow and prosper as it should, but a new opportunity is already here: Vertical Coaching!
Vertical Coaching is where coaching is delivered to a component in a particular category. Let me give you an example: a sales coach is somebody who coaches his or her sales team; whereas, a prospecting coach is someone who specifically focuses on prospecting skills and delivers it via the coaching progression. This presents an opportunity not only with consultants, but also with managers to provide the coaching necessary to retain top talent and develop employees to their full potential.
Here is why vertical coaching is so valuable: First, one of the things we teach with the progress coaching training system is to focus on one specific area when you're coaching. When people grow and gain confidence in one area, their willingness and likelihood of succeeding in another area grows exponentially. Vertical coaching can help accomplish this.
Recently, I met Ellen Finkelstein, and we had a great conversation about coaching among other things. I quickly realized Ellen specializes in presentation coaching. I shared with her I was about to publish an article about "vertical coaching" and wanted to give her a shout out, as I believe the work that she does is exactly what this article represents. She specializes in helping people communicate more persuasively and powerfully in person, as well as in the delivery of webcasts. This is exactly what I’m talking about. Here is a great tool she provides her readers on presentations: click here and to learn more about her company check her out here: click here
Vertical coaching can be internally or externally delivered resources. I recently attended a webcast related to an extremely important matter inside one of our client sites. I happened to know the presenter, a great guy who is very good at in person communication. I did not give this webcast much thought afterward until I met Ellen. I started to think back to that webcast, and the things that he potentially could have done more persuasively and powerfully stood out to me. The webcast he was delivering was of great importance, and I’m not so sure he delivered the message to the level he could have. This is not to say we should have vertical coaches 12 different areas on a monthly basis, but wouldn’t it be interesting if every manager and non-manager focused on one area quarterly with vertical coaching? What would happen to our talent development?
One of my personal passions outside of coaching and teaching managers how to coach is the "sales difference". The sales difference is how we differentiate ourselves as salespeople in the age of cluttered communication channels like email and voicemail. Now it's not just what we sell, but how we sell it. I've often thought about setting up a business called the sales difference coaching. I 've applied this unique teaching but delivered it via specific coaching strategies.
Note: The key is to take a subject matter area of expertise and apply sound coaching principles.
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7 年赞
Key Account | Account Executive | Digital Marketing | Training | Trade Marketing | Leadership | B2B & B2C
7 年Gleyci Santos, check this out....
Brand Manager | MBA-IIT Delhi | Start up
7 年Deep inside from training and development. congratulations Tim. I wish to see more articles on such top.
Senior Learning Partner at Standard Bank Group
7 年Awesome article...I endorse that employees want feedback and coaching daily....In a Command and control leadership environment, how successful is coaching and receiving feedback? Please share your thoughts
Achieving the Vision through expert development and execution of the Strategy.
7 年Interesting article. Good points about coaching up as well as down, especially when it comes to skills and knowledge