[Verso #43] AI X Beauty

Using AI in the Beauty industry - Estée Lauder

Industry: Beauty

Type of AI Technology:?

• Facial recognition
• Machine learning
• Deep learning
• AR

Strategic Goals: #EnhancingCustomerExperience #SeamlessExperience #Accessibility #Personalization

3?? POINTS TO REMEMBER - SUMMARY

1?? TRY-ONS ANYWHERE, ANYTIME: Customers can try on different shades of makeup virtually, thanks to AI & AR-powered technology.?

2?? TARGETING NICHE CUSTOMERS: AI can help customers with visual impairment to have a fuller, enriching makeup experience by using technology to provide adaptive guidance. Not only does this increase accessibility, it can achieve brand loyalty.

3?? INNOVATIVE PRODUCTS: More personalized, original products are created with the help of AI in the product development process. With customer data and preferences, recommendation systems can be made.

?? WANT TO KNOW MORE? ??Read on?

?? THE COMPANIES

? The Estée Lauder Companies Inc. is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products,

? Perfect Corp. is a SaaS artificial intelligence and augmented reality beauty and fashion tech business solutions provider.

?? USING AI FOR GOOD

AI-driven technology is enhancing the beauty industry in various ways, captivating customers, and revolutionizing product development. The impact goes beyond customer experiences to innovative product creation.?

• Enhancing customer experience with virtual try-ons: Perfect Corp.'s AI-powered virtual try-on lets customers instantly visualize Estée Lauder lip and skin foundation products, replacing the need for beauty advisors and arm swatches. The lip try-on feature boosted conversion rates and the skin try-on fostered long-term customer loyalty.

• Increasing accessibility: Estée Lauder Companies launched an app for the blind and visually impaired provides voice guidance and feedback on makeup applications. The Voice-enabled Makeup Assistant(VMA) uses facial recognition, machine learning, and voice instructions to assist with foundation, eyeshadow, and lipstick, ensuring a seamless makeup journey.

• Creating new products: Estée Lauder analyzes data and customer preferences to leverage AI in developing new skincare and fragrance products. In China, they have piloted a cutting-edge "fragrance recommendation system," utilizing AI to offer personalized fragrance suggestions.

Customers love physical stores, but AI takes the experience up a notch, allowing them to experiment with styles effortlessly. Brands benefit too, as AI cuts costs, tracks trends, and informs product strategies. Virtual try-ons also amp up brand awareness and engagement, as satisfied customers share their experiences, drawing in new audiences and enhancing brand loyalty.

Other Applications of AI in Beauty:?

• Sephora’s Virtual Artist uses AI and AR to allow users to try on make-up with their mobile app
• Elizabeth Arden uses generative AI to enhance and edit archived historical brand images in their virtual store

??FOOD FOR THOUGHT

What are your thoughts on AI improving the beauty sector? What other type of technology would you love to try with your makeup products?

Let us know your thoughts in the comments! ???

ARE YOU INTERESTED IN A SPECIFIC TOPIC OR PROJECT TO ADDRESS?

Let us know in the comments or send us an?email????

??READ OUR PREVIOUS NEWSLETTERS:

• VERSO CASE STUDIES
• VERSO INTERVIEWS