Verify Your Company Page on LinkedIn, Ads May Be Coming to Threads

LinkedIn

• LinkedIn adds verification for company pages: go to your page super admin view, click settings in the left menu, click verification controls
• LinkedIn?enables brands to sponsor user-generated newsletters, e.g.,?an employee of your company can post a newsletter, and your company page or campaign manager can put money behind it to reach specific target audiences

X (Twitter)

• X offers early access to their?new analytics tool?for verified organizations

Meta (Facebook, Instagram, Threads)

• Threads?includes analytics, post drafts, and scheduling while testing disappearing posts
• Threads is rumored to be exploring potential ad formats for the app?

YouTube, Reddit, TikTok

• YouTube tests a single feed that contains both shorts and long-form videos
• Reddit reports an added 8.5M users in Q2, despite a large outage caused by a software update

Sweet, Sweet Industry Content

Check out these notable posts from peers in?financial services:

Vista Equity Partners — Vista Equity's post is an excellent example of connecting a firm newsletter and a current cultural event to create engagement using?LinkedIn features. The post structure plays into the algorithm, making it easy for the audience to sign up while allowing?followers to stay on the platform.

J.P. Morgan?— JP Morgan's post is a powerful example of switching things up from a content perspective while taking advantage of high-engagement carousel posts.

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