Verbatim

Communication is not about talking - it is about listening!

Many dazzle clients with sparkling solutions devoid of the rich data that comes from listening. It’s like coming up with answers before even hearing the question. Listening is where it should all begin and where it should end. Right from the start, hearing out what the clients want while understanding what they need. Eavesdropping on competition, studying what they say and what they don’t say. Hanging out with customers and consumers on social media and sometimes in real life. Their opinion matters the most and gives you the edge you need. Least of all listening to the data from analytics, research, and any other source you can lay your hands on. It sets your direction and steers you towards the right path. Keep listening, great storytellers know great ideas reside in what is being said – verbatim.

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