(VEO) Virtual Environment Optimization: What You Need to Know about the Future of SEO
As virtual environments become increasingly interconnected, organizations will need to optimize their virtual environments for better performance in the coming years. This includes optimizing systems and applications for greater efficiency, reducing latency, and improving communication across networks
Businesses have started exploring and experiencing by displaying their products in a virtual environment. We might see a lot of e-commerce stores displaying their products in the virtual environment using Metaverse, Augmented Reality, and Virtual Reality.
Alternate realities such as virtual reality (VR) and augmented reality (AR) are quickly becoming the norm in various industries, particularly in marketing and commerce. I foresee that more and more businesses will start adopting these technologies to engage their users in a virtual environment.
Where do we stand with virtual reality?at the moment?
Indeed, virtual reality has not yet lived up to its full potential, even acting as an unfulfilled promise over the years.
Solutions are needed to overcome obstacles in VR, including:
However, statistics show that virtual reality is on the rise, in both popularity and demand.?
?SEO and marketing in virtual reality: Staying on top of trends
“As technology is evolving so rapidly, it is important that companies incorporate new technologies into their business to help keep up with the times,” said Cas Paton, MD of Onbuy.com
Many indicators are pointing to the future of shopping going fully online. As the audience gets younger, the urge to avoid stores is greater.
There has been a huge shift into e-commerce, as online stores become the showrooms for customers to try out a product, and the physical store acts as an experience center, rather than just a place to buy a product.
Instagram has taken advantage of the fast-paced shopping among the youth, with one of their latest features including the linking of brand’s sites directly in a posted picture.?
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The Coronavirus pandemic has also had a huge impact on the shopping industry. When the world was in lockdown, it was impossible to go into physical stores to purchase goods.
However, this created a massive increase in online shopping. Amazon’s revenue soared with a 40% increase during the COVID lockdown.?
Considering all the above factors, it is clear that the ways of physical shopping are a thing of the past.
Consumers now seek quicker, more efficient ways to buy their products. With the use of advanced technology, people of all ages can buy whatever they want at the touch of their fingertips.?
What’s next: Virtual environment optimization (VEO)?
Virtual and augmented reality have already begun making a huge impact in a variety of fields. Why shouldn’t we assume the next area of domination would be in shopping and e-commerce?
If it’s an immersive, online experience that shoppers want, then it seems like VR and AR are the answer for the future.
Current examples of virtual and augmented reality used in marketing include Nike’s VR world experience to try on clothing and shoes, and IKEA’s “The Place” app which allows shoppers to use AR to place furniture in their homes.?
Imagine buying a new outfit from your favorite store, or shopping for your weekly groceries from the comfort of your home. While cell phone apps can already assist in buying products online, the opportunity that VR has to offer for online shopping can exceed any current shopping experience we currently see today.?
There is no sign of technology slowing down, and it is the responsibility of marketers to stay on top of the future of VR commerce.
Search engine optimization (SEO) has been a huge part of marking and commerce in the last few years, but the future of virtual reality commerce could bring a new term into existence: virtual environment optimization (VEO).?
Mindy Weinstein, founder, and CEO of Market Mindshift believes virtual reality is here to stay, and as SEO, we need to adapt and be prepared to market within this new environment.
So, let me ask you again, are you ready to take up the role of SEO of the future as VSO? Let me know in the comments.