Ventures, Values and Virtual Frontiers

Venezuelan Vibrancy: Exploring This Week's Dynamic Updates!??

This week, step into the captivating heart of Venezuelan culture as we embark on an invigorating journey of discovery, staying #OneStepAhead! ??????

Join us as our seasoned Project Manager from Venezuela, David Rojas , navigates us through the latest developments, infusing each update with the vibrant spirit of Venezuela. ?Vamos!

Think X is on its way out? Think again...?

Despite speculation surrounding X's decline, our latest research shows the EU Bubble remains steadfast. While #EUinfluencers and officials are testing the waters of new platforms like Threads, they don’t seem to be ready to abandon X just yet.?

We used Brandwatch analytics and manual searches to delve into the online activity of key players in the EU Bubble. Our investigation tracked the online activity of 27 EU Commissioners, 52 MEPs, and 2023 #EUinfluencers across both X and Threads throughout January 2024.??

This latest dive into the social media habits of MEPs, Commissioners, and EU influencers reveals a dynamic landscape.?

?Quick Takes:?

• MEPs Take the Lead: Despite the bold embrace of Threads by 23% of the selected MEPs, the majority remain predominantly active on X. Notably, the President of the European Parliament, Roberta Metsola, finds herself outpaced by The Left's Manon Aubry, whose Threads activity matches the President's X engagement.?
• Commissioners in the Rearview: While some Commissioners, notably President Ursula von der Leyen and Commissioner for Justice Didier Reynders, have made strides on Threads, their activity pales in comparison to their X presence. Reynders, for instance, posted nearly 80 times more on X than Threads, raising questions about their comfort with established audiences versus venturing into new digital territories.?
• Influencers on the Fence: Only 15% of our 2023 #EUinfluencers have dipped their toes into Threads, suggesting a cautious approach. Notably, journalist James Kanter emerges as one of the most active, but his significant X presence indicates a wait-and-see attitude, unsure if Threads will gain enough traction for a full commitment.?

Curious to find out more? Read about our research here:

Are EU Values Under Threat? Andrew Stroehlein's Urgent Call to Action?

In a gripping debate at our #EUinfluencer & #ZN25 event, Andrew Stroehlein , a prominent advocate for human rights, sounds the alarm: extremism coming from Eurosceptic parties and politicians is rising, and now it is threatening to erode fundamental community values in the context of upcoming elections.?

Stay informed, stay engaged, and join the fight to safeguard our shared values! ??

VR Takes the Stage?

In a recent project milestone, David Rojas unveiled a virtual reality application designed to educate users on sustainability, technology, and innovation. The project's primary goal was to deliver a fresh user experience while promoting the organization's initiatives.?

From concept to execution, our team not only translated the client’s vision into reality but also pushed the boundaries of digital engagement to be #OneStepAhead.?

Join us as we explore the intersection of technology and sustainability, guided by David's pioneering spirit and unwavering commitment to excellence. ??

#ZNLive with Sofia Tsaliki and Julie Richert tomorrow!?

Join us tomorrow at 2 pm for our weekly #ZNLive with our host and CEO Philip Weiss , co-host Account Manager Julie Richert , and guest Sofia Tsaliki , a communication expert and storyteller. We’ll delve into the evolving role of communication in environmental services and farming, strategies for overcoming challenges in audience engagement and platform algorithm changes, and insights into utilizing the most effective digital communication tools while staying #OneStepAhead with new technologies. Tune in for this interesting discussion!?

#ZNLive with Remco Timmermans #Episode 365

Explore the Final Frontier: Globalization and Innovation in Space ???

In the latest episode of #ZNLive, hosts Philip Weiss and Project Manager Justin R. join forces with Remco Timmermans , CEO of SpaceSide , Community Manager at EU PROTECT , and founding member of the Space Communications Alliance , to navigate the complexities of space communication and its profound impact on a global scale. ????

??Remco cuts through outdated thinking, highlighting the dynamic reality of global space exploration and innovation. He highlighted the field’s evolving landscape, noting that countries beyond Europe and North America, like those in Asia and South America, are actively shaping its future.?

?? Gone are the days of limited partnerships in the cosmos. Space exploration is experiencing a boom, with even smaller countries like Costa Rica and Mauritius making their mark. This global surge underscores the growing excitement and potential of this transformative field.?

?? Key Insights:?

?? Elon Musk's Influence: The visionary leadership of Elon Musk and SpaceX has revitalized public interest in space exploration, catalysing innovation and fostering dialogue within the industry.?

?? Social Media Focus: Tailoring communication efforts to meet the needs of diverse audiences is crucial, with platforms like X and LinkedIn emerging as prominent channels within the space community.?

??? Bridging the Gap: Effective communication is essential for bridging the divide between industry advancements and public understanding. Investing in storytelling and marketing efforts, along with leveraging available tools and specialists, is paramount.?

?? Recommendations:?

??? Remco Timmermans : Dive into the "20 Minutes of Marketing and PR Insights" podcast by the Space Communications Alliance, SpaceWatch.Global, and follow @CopernicusEU, @EU4Space, and @oortkuiper on X for cutting-edge insights.

?? Philip Weiss : Immerse yourself in "The Diary of a CEO: The 33 Laws of Business and Life" by Stephen Bartlett, a captivating narrative offering invaluable business and life lessons. Link here.?

Don't miss out on staying #OneStepAhead in the space industry - tune in to this enlightening episode of #ZNLive and embark on an exhilarating journey through the cosmos! ???

Did you miss?#ZNLive?Last Friday? Check the highlight post on?LinkedIn.?

In Focus?

Unveiling the Balkan Charisma: A Journey into Bulgarian Lifestyle! ???

?Dive into the colorful tapestry of Balkan culture with our Senior Account Manager and Strategic Advisor, Marsela Ivanova , and Betty Patocka, as they offer a glimpse into the richness of their Bulgarian heritage! ?????

As we celebrate diversity and embrace the richness of cultural heritage, we invite you to join the conversation! Share in the comments here and let us know what embodies the spirit of your nationality. Let's embark on a journey of discovery together and celebrate the vibrant tapestry of stories from our global community! ????

Join the linguistic adventure in our latest TikTok series!??

Marketing Manager Gaia Gambaro challenges #ZNetwork members to say phrases in diverse languages for you to decipher.??

Senior Account Director Irem Turkay Ates presents a tantalizing puzzle - can you crack the code? Share your guesses here and immerse yourself in the world of languages! Don’t look at the spoilers in the comments!?????

Discover the Next Era of AI Video with Open AI’s Sora!?

Buckle up as our Creative Director Antonin de Bellefroid takes us on an interesting journey through the future of AI video generation. His recent LinkedIn post unveils the advancements brought forth by Open AI’s latest tool, Sora, revolutionizing the way we create and experience videos.?

Here's a snapshot of his key highlights:?

?? Breaking Through Boundaries: Sora transcends traditional AI video generation, empowering creators to craft immersive visual experiences brimming with emotion and detail.?

?? Unprecedented Realism: Forget sterile AI clips and witness the lifelike realism of Sora's creations, from natural language processing to stunning visuals conjured from simple text prompts.?

?? Responsible Rollout: Open AI is taking a cautious approach to Sora's release, ensuring it's used ethically by a select group of creators during the testing phase.??

?? Unlocking Creativity: Sora isn't just a tool; it's a catalyst for creativity, democratizing high-quality video production and paving the way for new forms of expression. Imagine the possibilities!?

Dive deeper into his insights, share your thoughts, and join the conversation on how AI is shaping the future of creativity here.?

Ready to become an #EUInfluencer? ???

Dive into our eBook packed with insider tips from the top influencers of 2023!?

Learn how to craft content that resonates with your audience, embrace authenticity, and stay #OneStepAhead in digital communication. It's your roadmap to influence!?Download it here! ??

Digital News and Trends?

LinkedIn Introduces Media Planning API?

In a move poised to facilitate strategic campaign planning, LinkedIn recently launched its Media Planning API, tailored for agency partners. This new tool grants them an arsenal of real-time platform data, including user insights, empowering them to assist in forecasting campaign reach and frequency, ultimately driving more accurate scenario planning and measurable results.?

Media Planning API allows agencies to see the forecasted reach and frequency of brand campaigns before spending any budget.?Demography details? Online behaviour patterns? The API, unlocks them all, driving measurable results and optimized scenario planning. Read more here.

"X's Grok Chatbot: Revolutionising Trend Insights"?

What if you could unravel the secrets behind trending topics with just a tap? X drives headfirst into the AI game with Grok, its new chatbot that summarizes trending topics on its platform, aiming to deepen user engagement. While offering quick insights, there's a risk of reducing users’ exploration depth. Backed by Elon Musk, X's investment in AI development aims to make Grok a key differentiator, potentially boosting X Premium subscriptions. With Grok, this foray into AI-powered trend analysis marks an interesting new chapter for X, but also ignites debates about information consumption and potential shallowing of engagement. Discover more about this update here.?

Tech Giants Unite: Battling the Threat of AI Deepfakes?

Major tech firms are locking arms in a battle against the dark side of AI: deepfakes, aiming to safeguard democratic elections. Executives from Google, Meta, Microsoft, OpenAI, X, TikTok, and others pledge cooperation to tackle the threat. The accord emphasizes collaboration and sharing best practices. Despite being AI-generated, deepfakes wield significant influence, underscoring the need for preventive measures. Read more about this initiative here.??

Meet the #ZNetwork?

David Rojas is a Project Manager at ZN, based in Spain, Barcelona, with a degree in Audiovisual Communication and Mechanical Engineering from the University of Andes. David is a force to be reckoned with both on and off the job. But what truly sets him apart? His undeniable passion for music ignited at the tender age of 13, has led him on a musical journey like no other. From mastering the bass, piano, and mandolin, to strumming away on the guitar, David's musical prowess knows no bounds! When the sun sets, he trades in his project management hat for the funky groove of Radio Bardo, Barcelona's hippest band. Check out their live sessions on YouTube and give them a follow on Instagram @_Radiobardo. Trust us, you won't be disappointed!??

Rwigema Alexandra Magali is our new Intern and Hyperlearner joining the Digital Marketing team. Born in Brussels, but originally from Rwanda, she is currently pursuing her bachelor's degree in Business Management at Odisee-University of Applied Sciences. When she's not diving into the world of marketing, you'll find Magali cheering on her favourite football star, Messi, or watching Anime. But above all, she treasures her family and friends, believing that kindness is the true essence of life. Oh, and did we mention? She loves going back home to Rwanda to see her grandmother and her heart will forever be tethered to Rwanda and its culture. Welcome to ZN, Magali??!??

Don't miss out – join our community today and stay?#OneStepAhead?by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.?