Venmo ASO Audit Report

Venmo iOS App

Venmo is among the mobile payments in app stores today. With over a million people downloading the app, Venmo has enjoyed a relatively high ranking in the App Store. In fact, Venmo, by the time of this writing, is rated to be the #3 app in the Finance category based in the USA.

While Venmo has already accomplished things that other mobile payment apps haven’t achieved, there is still a way to maximize their app store visibility and increase their chance of getting noticed.

After all, the biggest room is the room for improvement. No matter how great Venmo might already be, they can still do something to reach the number 1 spot and not be overtaken by competitors.

In this ASO audit, let’s take a look at how Venmo can improve its keyword ranking in the most efficient way possible.

Venmo Keyword research

We did a quick keyword research for Venmo based in the USA. We have shared the details at the end of this post.?

Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.

In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, in ShyftUp, we use Mobile Action to perform reliable keyword research.

Among the results we get is the term Search Score. Here’s a quick overview:

The Search Score ranges from 5 to 100. The score represents the number of users who are searching for a specific keyword compared to other keyword options in the App Store and Google Play.

For example, one of the keywords with the highest ranking is the keyword “Facebook.” It has a search score of 100.

The lowest score is 5, which means no one is virtually searching for that keyword. Most keywords will never even see a score beyond 5.

Going back to the results that we got, here’s how Venmo’s ranking looks like:

• “Crypto” keyword has a search score of 53, which we rank at no. 59.
• “Credit card” keyword has a search score of 44, which we rank at no. 35.
• “Gift cards” keyword has a search score of 42, which we rank at no. 147.
• “Send” keyword has a search score of 39, which we rank at no. 87.
• “Invest” keyword has a search score of 38, which we rank at no. 179.
• “Paycheck” keyword has a search score of 35, which we rank at no. 125.
• “Digital wallet” keyword has a search score of 33, which we don’t rank.
• “Cash back” keyword has a search score of 33, which we don’t rank.

Read more at ShyftUp's article.

ShyftUp is an ASO Agency.