VEKA showcases commitment to Independent Network and Installers with exciting rebrand

At VEKA, we believe in constantly evolving to meet the demands of an ever-changing industry. In July, we proudly unveiled a significant milestone in this journey: the exciting rebrand of the Independent Network. Announced at our annual awards ceremony, this transformation reflects our commitment to continuous improvement and supporting our valued installers.?

Tim Taylor , Commercial Director at VEKA, explains:?

“Standing still is not an option. This rebrand is more than just a new look — it’s a bold step forward in enhancing homeowner reach and ensuring our network remains the trusted choice for quality, innovation, and reliability. By modernising our brand, we’re staying ahead of industry trends while staying true to the core values that define the Independent Network: trust, quality, and craftsmanship.”?

A fresh look, enhanced tools, and greater homeowner appeal?

The rebrand introduces a sleek, updated logo that mirrors the network’s modern, forward-thinking direction. But the changes go far beyond aesthetics. The Independent Network now boasts a suite of enhancements designed to empower homeowners and installers alike.

Homeowner-Friendly Website: Redesigned for an intuitive and engaging experience, the updated website makes it easier for homeowners to explore the benefits of choosing an Independent Network installer and take steps toward transforming their homes.?

Enhanced Visualiser Tool: A cutting-edge update to our visualiser tool puts homeowners in control of their projects.?

• Explore a wide range of window and door styles

• Choose from a variety of colour options to suit any taste

• Upload property photos to visualise how different products will look

• Easily request quotes for a smoother, more efficient process

Supporting installers with superior marketing tools?

Jessica Cooper , Marketing Director at VEKA, adds:?

“At the heart of the Independent Network is a promise: to be The Nation’s Premier Local Installer Network. Staying true to this promise requires us to continually adapt and innovate, not just in our products but also in how we communicate with homeowners.”?

This rebrand comes with a refreshed suite of marketing assets to help installers stand out in the market:?

• Improved Homeowner Brochure: A downloadable, updated resource showcasing the benefits of choosing Independent Network installers, with options for personalised versions for additional value.?

• Updated Maintenance Guide: Clear and helpful guidance for homeowners, reinforcing trust and professionalism.?

• Homeowner-Friendly Booklet: A compelling tool to highlight why Independent Network installers are the premier choice.?

• New Digital Assets: Superior marketing resources and guides to keep installers ahead in the ever-evolving marketing landscape.?

Building a stronger, more connected network?

These advancements mark the beginning of a new chapter for the Independent Network. As Jessica emphasizes, “We’re here to support our installers every step of the way. Together, we’ll continue to build on the Independent Network’s reputation as the trusted choice for homeowners.”?

From refined tools to enhanced homeowner experiences, VEKA’s relentless pursuit of excellence drives us to push boundaries and strengthen partnerships with our Independent Network installers. This rebrand reaffirms our shared commitment to delivering unparalleled value to homeowners and ensuring the Independent Network remains the premier choice in the fenestration industry.?

Together, we’re shaping the future — one trusted installation at a time.?

#WeAreVEKA

www.inveka.co.uk