Veganuary, Uncovering Meatless Innovation: Cutting Vedge

I am writing brief bi-weekly reviews on meatless innovation in celebration of Veganuary and because the "market value is expected to exceed US$ 7.8 Billion by 2026, expanding at a CAGR of 7.50% during 2021-2026!"*

How clever it was to use the renowned Reese artichokes as the main ingredient in the Cutting Vedge. ?! Every specialty brand and product has a personality, and this one has a delicious EDGE.

There are four definitive trends consistent with market expectations in the meatless category:

1. Cultural Relevance
2. Connection to Agriculture
3. Health Trend
4. Chef Trend

The Cutting Vedge tells a remarkable nutritional story and features the artichokes as a health trend!

From the heart of an artichoke, this brand offers nutrient-dense meatless creations. Artichokes are rich in vitamins A, B, C & K, calcium, folate, iron, magnesium, and potassium. The primary complimentary ingredients include Bean Protein, Spinach, and Quinoa.

The product line comes in four varieties: Burgers, Sausage, Crumbles, and Meatballs. It ranges from 7g-16g of protein. All the products are Non-GMO, Gluten-Free, and Suitable for Vegans. The Cutting Vedge is easy and convenient to cook in 3-15 minutes.

The packaging is beautiful! A fierce green and black with delicate stenciling and clear labels. I envision impactful merchandising such as a frozen island with case stacks of Reese artichokes enrobing the case.

We are still trying to determine how the shoppers perceive CSF meatless meat alternatives and whether they are shopping by category or type. I remain confident that Cutting Vedge will be quickly adopted and well received!

* IMARC Group, titled?"Meat Substitutes Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2021-2026,"