Veganuary, Uncovering Meatless Innovation: Cutting Vedge
Elizabeth Hemphill-Burns
Founder & CEO at PLANTVERSE | Fractional Chief Growth Officer | Board Member & Brand Advisor
I am writing brief bi-weekly reviews on meatless innovation in celebration of Veganuary and because the "market value is expected to exceed US$ 7.8 Billion by 2026, expanding at a CAGR of 7.50% during 2021-2026!"*
How clever it was to use the renowned Reese artichokes as the main ingredient in the Cutting Vedge. ?! Every specialty brand and product has a personality, and this one has a delicious EDGE.
There are four definitive trends consistent with market expectations in the meatless category:
The Cutting Vedge tells a remarkable nutritional story and features the artichokes as a health trend!
From the heart of an artichoke, this brand offers nutrient-dense meatless creations. Artichokes are rich in vitamins A, B, C & K, calcium, folate, iron, magnesium, and potassium. The primary complimentary ingredients include Bean Protein, Spinach, and Quinoa.
The product line comes in four varieties: Burgers, Sausage, Crumbles, and Meatballs. It ranges from 7g-16g of protein. All the products are Non-GMO, Gluten-Free, and Suitable for Vegans. The Cutting Vedge is easy and convenient to cook in 3-15 minutes.
The packaging is beautiful! A fierce green and black with delicate stenciling and clear labels. I envision impactful merchandising such as a frozen island with case stacks of Reese artichokes enrobing the case.
We are still trying to determine how the shoppers perceive CSF meatless meat alternatives and whether they are shopping by category or type. I remain confident that Cutting Vedge will be quickly adopted and well received!
* IMARC Group, titled?"Meat Substitutes Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2021-2026,"
BeyondBrands
3 年Very COOL Elizabeth!!??
Founder of Heidi's Real Food, Author
3 年I love your focusing on this category. Can't wait for you to try ours!
Hi, Elizabeth, I would love to connect and discuss Heidi’s Real Food with you.
CPG | Director of Client Services | Specializing in Distributor Relations and Sales Management
3 年So full of energy and passion! Burgess Strategic Advisors just started working with them as well! Lets get them on the map :)
CPG | Director of Client Services | Specializing in Distributor Relations and Sales Management
3 年It’s exploding! Check out Shark Tank’s EVERYTHING LEGENDARY plant based burger! Chef created, black owned and amazing flavor… golegendary.com