Vegan Protein Powder Market: Long-Term Value & Growth Seen Ahead
Aditya Bambal
Team Lead | Marketing campaigns | Target Audience | Master of Business Administration - MBA
The Global Vegan Protein Powder market was valued at USD 4.97 Billion in 2024 and is expected to reach USD 7.63 Billion by 2030, growing at a CAGR of 7.4% during 2024-2030.
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Vegan protein is a healthy alternative to whey protein that can benefit the body in ways other than muscle building. They are far more beneficial to your digestive system than whey protein and can improve your cardiovascular health. They can also increase fat burning with adequate fibre intake. Vegan protein powder Plant-based protein powders can lower cholesterol levels and heart disease risk factors. Numerous plant-based protein powders include elements your body needs, like antioxidants, vitamins, fibre, and minerals.
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Market Trends:
·???????? Increasing consumer preference for plant-based diets and protein sources due to health, environmental, and ethical concerns.
·???????? Growing demand for clean-label, non-GMO, and organic vegan protein powders in fitness and wellness markets.
·???????? Expansion of product offerings with innovative protein sources like pea, hemp, chia, and pumpkin seed proteins.
·???????? Rising popularity of vegan protein powders among athletes and fitness enthusiasts as a sustainable alternative to animal-based proteins.
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Market Drivers:
·???????? Increasing awareness about the health benefits of vegan proteins, including easier digestion and lower allergenic potential compared to whey and other dairy proteins.
·???????? Growing vegan and flexitarian populations globally, particularly in regions like North America and Europe.
·???????? Rising demand for protein supplements to support fitness, muscle recovery, and general well-being across different age groups.
·???????? Supportive government policies and regulations encouraging plant-based food production and sustainable practices.
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Market Opportunity:
·???????? Development of innovative formulations that combine multiple plant-based protein sources to create complete amino acid profiles.
·???????? Expansion into emerging markets where veganism and plant-based diets are gaining traction, such as parts of Asia and Latin America.
·???????? Growth in e-commerce and direct-to-consumer channels for vegan protein powders, providing easy access for health-conscious consumers.
·???????? Collaboration with food and beverage companies to incorporate vegan protein powders into snacks, bars, and ready-to-drink products.
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Market?Challenges:
·???????? Ensuring consistent taste and texture across different protein powder formulations as the range of plant-based ingredients expands.
·???????? Overcoming misconceptions about the effectiveness of plant-based proteins in supporting athletic performance and muscle growth.
·???????? Navigating supply chain complexities for sourcing high-quality, non-GMO, and organic plant protein ingredients.
·???????? Managing competition from well-established whey and casein protein products in the global protein powder market.
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Market?Restraints:
·???????? Higher production costs of vegan protein powders compared to traditional animal-based proteins, impacting product pricing.
·???????? Taste and texture challenges associated with certain plant proteins, which may not be as appealing to consumers accustomed to dairy-based products.
·???????? Limited consumer awareness in certain markets regarding the nutritional benefits and availability of vegan protein powders.
·???????? Potential issues with protein quality and digestibility from certain plant-based sources that may not provide all essential amino acids.
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Key Players in This Report Include:
Archer Daniels Midland (United States), AGT Food and Ingredients (Canada), Cargill Inc (United States), A&B Ingredients (United States), Ingredion Inc. (United States), Scoular Company (United States), Kerry Group (Ireland), Vega (Canada), KOS (United States), Sprout Living (United States)
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Major Highlights of the?Vegan Protein Powder?Market report released by HTF MI Global Vegan Protein Powder Market Breakdown by Application (Men, Women, Kids) by Type (Soy protein, Pea protein, Hemp protein, Others) and by Geography (North America, South America, Europe, Asia Pacific, MEA)
Global Vegan Protein Powder market report highlights information regarding the current and future industry trends, growth patterns, as well as it offers business strategies to help the stakeholders in making sound decisions that may help to ensure the profit trajectory over the forecast years.
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Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
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Major highlights from Table of Contents:
Vegan Protein Powder?Market Study Coverage:
Key Points Covered in Vegan Protein Powder Market Report:
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Key questions answered
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About Author:
HTF Market Intelligence consulting is uniquely positioned empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist in decision making.
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Contact Us: Aditya Bambal (Analyst - Team Lead) HTF Market Intelligence Consulting Private Limited Phone: +1 5075562445 [email protected]