Vegan Industry Insights

Welcome to the October edition of Industry Insights by The Vegan Society’s Vegan Trademark. It’s been a busy month for the Vegan Trademark team, from becoming a patron to the British Beauty Council to getting out and meeting members of our inspiring community at the Sustainable Cosmetics Summit in Paris, British Beauty Week in London and One Planet Pizza’s launch party in the capital.

Before we delve deeper into what you need to know this month, here are some of the big stories from the industry:

·??????? The Vegan Society’s VEG 1 Baby and Toddler Supplement secures a 3-star rating in the prestigious Nourish Awards.? – read more here.

·??????? Lidl becomes the first UK retailer to set specific targets to increase the proportion of plant-based proteins sold. – read more here.

·??????? Meat and dairy giants produce as much methane as the world’s largest fossil fuel companies. – read more here.

Read on to find out more.

The EU Court of Justice (ECJ) has ruled that plant-based products can continue to use meat-related terms like "burger" and "sausage"

This landmark decision overturns a 2021 French law that aimed to restrict such terminology, marking a huge win for the industry!

The ruling underscores that vegan alternatives deserve the same marketing opportunities as traditional products, reflecting the growing demand for sustainable and ethical food choices across Europe.

As consumer preferences shift towards vegan diets, this ruling sends a clear message: vegan foods have the right to compete on an even playing field using terms consumers understand.

Find out more.

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Join the Vegan Society and exhibit at Food & Drink Expo 2025!

Planning your 2025 events calendar? Be part of the Plant-Based Zone at Food & Drink Expo , 7–9 April 2025 at the NEC Birmingham, supported by The Vegan Society. Showcase your vegan and plant-based products to key buyers. Stands are filling quickly - secure yours today!

For more details, contact Tom Hadfield via email at [email protected] or call on (+44) 01293 610493.

Are you ready for Veganuary 2025?

Where does the time go? As we approach the end of the year now is the time to think about one of the most important moments in the retail calendar – Veganuary!

Veganuary recently polled people who took part in their 31-day support programme and the results are hard to ignore:

• 81%?of participants have significantly reduced their animal product consumption.
• 27%?are sticking with a fully vegan diet.
• 37%?are eating at least 75% less meat and other animal products than before.
• And 95% of those who aren’t fully vegan say they’re likely to give it another go!

What does this mean for your business? The Veganuary campaign is an important and highly relevant moment in the retail calendar - and people are making long-term lifestyle changes because of it. Brand loyalty can start during January and last a lifetime!

Last year we hosted a roundtable on the secrets of success for brands during the campaign with Veganuary and Vegan Trademark holder Burger King. Make sure you are ready for 2025 by watching the recording here.

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Subscribe to our newsletter to keep up to date with the latest news! And if you want to make your vegan products accessible and inclusive then shout about your credentials with confidence by certifying with the Vegan Trademark. We are the original and most robust third-party vegan certification scheme, loved and trusted by consumers across the world. Visit our website ?for more information.