Vegan Industry Insights
Vegan Trademark
The original vegan certification, setting the standards for vegan products across the world.
Welcome to the February edition of Vegan Industry Insights by the Vegan Trademark.??
The vegan industry is constantly evolving and with growing demand for transparency and ethical choices, now is the time for brands to step up. That’s why we’re proud to champion the #SayVegan campaign—calling for clear, consistent vegan labelling that helps consumers make informed choices with confidence.?
This month, we’re also seeing major shifts in the market, from changing consumer habits to innovative product launches. As businesses adapt to these trends, the need for credible certification and clear communication has never been more important.?
Join us as we explore the latest developments, industry insights and opportunities shaping the future of vegan products. Let’s get started!?
Catch-up on some of this month’s headlines:??
Keep reading to find out more.?
Demand for vegan eggs soar amid shortages in the US?
To stay ahead in an ever evolving industry vegan brands have to keep on the lookout for opportunity. In the US egg shortages and rising prices have shifted the market. With consumers actively seeking alternatives, vegan egg producers are expanding their reach by ramping up production and making their products more affordable and accessible.??
Some brands are already seeing substantial growth, with increasing consumer retention rates and a greater presence in major retailers. The ongoing egg shortage presents a moment for the plant-based industry to showcase its ability to meet demand, while offering a sustainable and vegan alternative.??
And it’s not just price that is attracting new customers. As concerns over bird flu and pandemic risks grow, vegan egg options are emerging as a safer and more reliable choice for consumers.??
What can brands learn from this? Acting quickly to engage with an evolving market to deliver good quality, affordable products? can convert temporary interest into long-term customers.??
Step-by-step guide on vegan certification?
Interested in vegan certification for your product but not sure where to start??
With 75%* of consumers believing third-party vegan certification is important, getting certified has become an essential part of taking your products to market.?
To help you get started, we've created a comprehensive guide that outlines everything you need to know about vegan certification, from the application process and audit, to how to make the most of marketing your product once certified.?
The globally recognised Vegan Trademark is the original and most robust vegan certification, created back in 1990 by The Vegan Society.?
*According to Attest surveys completed online for The Vegan Society of 1,000 UK, 1,000 US and 1,000 Australian primarily non meat-eating adults in November 2023.?
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Find the Vegan Trademark at International Food and Drink Event (IFE)?
IFE 2025, part of Food, Drink & Hospitality Week, is set to return to Excel London on 17-19 March, bringing together industry leaders, innovators and decision-makers for a packed and diverse programme of thought-provoking content.??
Central to the event is the Future Food stage, where an array of panel discussions will delve into the pressing issues and transformative trends shaping the future of the sector. The ‘State of the Vegan-nation’ session will address the rapid growth of the vegan and plant-based market, examining how brands, retailers and consumers are adapting to this shift. Freya O'Mara from Ocado will moderate the discussion, with contributions from Indy Kaur of Plant Futures, Karen Spinner of the Vegan Society and Toni Vernelli of Veganuary.??
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The Vegan Society Partners with in-cosmetics Group for 2025!?
With vegan beauty emerging as one of the fastest-growing industries, we’re excited to announce our partnership with the in-cosmetics Group across all their events in 2025!?
Join us at in-cosmetics Global (8-10 April, RAI Amsterdam), where we’ll host a panel on Day 2 at 16:30 exploring ‘Ethical Vegan and Plant-Based Cosmetics’ and how vegan certification and the Vegan Trademark can help your brand build credibility in this highly competitive market.?
With the Asia-Pacific region expected to be the fastest growing vegan beauty market over the next decade we’ll also be attending in-cosmetics Korea in Seoul (2-4 July).?
Join us to connect, inspire and drive the future of vegan beauty together!?
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Subscribe to our newsletter to keep up to date with the latest news! And if you want to make your vegan products accessible and inclusive then shout about your credentials with confidence by certifying with the Vegan Trademark. We are the original and most robust third-party vegan certification scheme, loved and trusted by consumers across the world. Visit our website for more information.?