Vegan Industry Insights

Welcome to the May edition of Vegan Industry Insights by The Vegan Society’s Vegan Trademark – all the information you need to stay ahead in the vegan industry delivered straight to your inbox.???

It’s been a busy month for the Vegan Trademark team, full of exciting product launches, an adventure in Hollywood at Vegan Women Summit and so much more!??

If you’ve been taking advantage of the warmer weather and longer days as much as we have, you may have found yourself wanting to get out into the garden. We’ve put together a guide on vegan gardening – including some of the Vegan Certified products you can use to help your garden flourish.?

Keep reading for this month's latest vegan industry news:?

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Conscious Choices Campaign? ?

This month The Vegan Society launched a new campaign, Conscious Choices. The campaign highlights how veganism goes beyond diet and that compassion can be shown to animals in all areas of life! Whether a vegan at the start of their journey or a non-vegan animal lover, this campaign is all about empowering people to choose health, hygiene and beauty products that are aligned with their values.??

We launched the campaign with a short film that specifically focuses on helping anyone who wants to make more ethical choices. In the film we hear from Root Minerals, a beauty brand registered as one of our Vegan Trademark holders, as well as Made In Chelsea star, Verity Bowditch. They talk about their journeys to veganism and the need for the industry to be more transparent about where – or from whom – their ingredients are sourced. ?

They also share tips to help animal-lovers purchase products that reflect compassion to animals in all areas of their lives, beginning with cosmetics. People wanting to make conscious choices should look for certified vegan labels – like the Vegan Trademark. A product registered with the Vegan Trademark has not been tested on animals by the company or on its behalf and does not contain any animal-based ingredients.?

Watch the film and download the FREE cosmetics shopper’s guide here.?

The Vegan Society is a charity and the revenue we make from our Vegan Trademark certification goes back into supporting the charity to run campaigns like this. If you want to get your products certified vegan and put your money towards charitable aims while doing so you can find out how to start your certification process on our website.??

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Global Vegan Economy Booming?

Concerns about animal welfare and environmental impact are continuing to influence consumers' shopping habits across the globe, leading to a growing demand for vegan products.?

The beauty industry has stepped up to meet this demand and is reaping the rewards. A new report valued the global vegan cosmetics market at $16.6 billion in 2021 and it is?estimated to reach $28.5 billion by 2031, growing at a CAGR of 5.9% from 2022 to 2031. Interestingly the skincare segment is expected to see the strongest growth, with a 5.2% increase in revenue.?

With almost 35,000 products certified, cosmetics and toiletries are our largest product registration category, but we know there is still a demand for more vegan-certified beauty products. In our 2023 Vegan Beauty Takeover report 43% of those surveyed wanted to see more cosmetic products registered vegan.???

But it’s not just beauty that is seeing the boom. Supermarket chain Lidl Germany announced sales of vegan products in their stores have increased by more than 30% in the past six months.?

This growth is due to a number of strategic choices the retailer made to back veganism, including the decision to place vegan products next to animal-based versions in stores.?But what has made the greatest impact has been the price parity it has implemented between meat and vegan products.?

Germany has seen huge strides in the plant-based industry over recent years. The nation's updated dietary recommendations advocate for a minimum of 75% plant-based consumption. Moreover, the Government's substantial investment in plant-based protein development aligns with a notable decline in meat consumption, with approximately 10% of the population?adhering to vegetarianism and 55% identifying as flexitarians.?

Want to make sure your vegan products thrive? Register your products with the Vegan Trademark to not only show off your vegan credentials but also have access to our team of vegan experts who are here to help you every step of the way. Find out more here.?

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Vegan Trademark Events?

Our last exhibition slot of Q2 will be with our new event partner, Veg Net 24, taking place 5 June 2024 at the Radisson Blu Hotel, London Stansted. We’ll be there alongside some of our fantastic Vegan Trademark holders including One Planet Pizza and Suma.?

Our Sales Manager Mirrin Lewis will be in attendance revealing insights from new European research and offering SME vegan brands guidance on how to build their brand.??

Book your place here: https://active-net.org/veg-net/?

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News Roundup?

There’s been a lot going on in the vegan world this month. Check out some top stories we’ve picked for you:?

Costa continues its collaboration with Bosh! with new summer menu items. Read more here.? ?

Toofoo launches new Seitan products in collaboration with iconic vegan restaurant chain Temple of Seitan. Read more here.? ?

Pieminister launch new plant-based Banger & Bean Handy Pie. Read more here.? ?

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Subscribe to our newsletter to keep up to date with the latest vegan news! And if you want to make sure your vegan products are accessible to consumers then shout about your credentials with confidence with the Vegan Trademark. Visit our website for more information.??

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