Vegan Industry Insights

Welcome to the latest edition of Industry Insights from The Vegan Society’s Vegan Trademark. We know how hard it can be to keep on top of news and developments in our fast-moving industry, so we’ve compiled everything you need in one place, delivered straight to your inbox.?

Vegan in the news?

The vegan industry doesn’t take a break, even when everyone else is on holiday! Here are some of August’s biggest stories:??

• US plant-based meat market to reach $5.25 billion in value by 2029. ?- Read more here. ?

• Wagamama has added new Vegan Trademark certified brunch items to the menu.?- Read more here. - Read more here.? ?

• Vegan Trademark holder The Tofoo Co. is ready for its next stage of growth having been acquired by Comtis Capital.??- Read more here.
• Vegan brunch skyrocketing at UK airports.??- Read more here.

Tackling vegan misinformation?

This month The Vegan Society has been actively addressing the mixed messages and confusion surrounding vegan foods by tackling misinformation head-on.??

With vegan ‘ultra-processed’ foods and plant-based dairy alternatives (PBDAs) becoming controversial topics in the media, both have been making the headlines over the past few months. With so much conflicting information out there it’s easy for shoppers to feel overwhelmed and for misinformation to spread.??

The Vegan Society’s latest blog post explains the facts about PBDAs. Our in-house dietitian, Emily McKee, answers the common questions about PBDAs and the impact they have on the diets of adults and children.?

The latest episode of The Vegan Pod also dives into the controversy surrounding vegan ultra-processed foods. Joined by biologist Jenny Chapman, McKee explores how these foods are categorised, their environmental impact and the health implications of consuming vegan meat and dairy alternatives.??

Available to listen to on Spotify and Apple Podcasts .?

Next-gen leather vegan certified?

We’re excited to announce that Leap, a next-gen leather alternative made from upcycled apple waste, has been certified by the Vegan Trademark!??

Produced by Copenhagen-based Beyond Leather Materials, Leap’s mission is to “Make Waste Beautiful” by transforming apple waste from European juice producers into a high-quality, 89% bio-based material.?

Achieving Vegan Trademark certification is a significant milestone for Leap, underscoring Beyond Leather's commitment to creating products that cause less harm. This certification provides clear assurance to consumers and companies alike that Leap is free from animal-derived ingredients and animal testing, reinforcing its appeal to ethical partners.?

Leap’s versatility makes it suitable for a range of industries, including small leather goods, furniture, home decor and, soon, the automotive sector. We’re eager to see the innovative vegan creations that will come from this remarkable material.?

Find out more about Leap and how it can be used in your vegan products here .?

New report: Veganism and masculinity?

New research from The Vegan Society reveals that 41% of non-vegan men are either planning to go vegan or are interested in doing so.??

The latest report explores masculinity and veganism, highlighting that more men than expected are considering a shift to a vegan lifestyle. However, the findings also show that concerns about taste, health and nutrition remain significant barriers for many non-vegan men.?

For brands producing vegan products, this insight underscores the importance of recognising that there is no single ‘type’ of vegan consumer. Staying informed through industry research and consumer feedback is key to effectively connecting with a diverse audience.?

Read the full report here. ?

Meet the team at Plant Based World New York?

We are so excited to be flying across the pond to attend Plant Based World Expo, 11-12 September at Javits Center, New York.?

Plant Based World Expo brings together more than 4,000 stakeholders to spark new opportunities in a rapidly-evolving $11.3 billion market that’s projected to triple in the next 10 years. The Vegan Trademark will be exhibiting at booth 110 in New York for the first time and we can’t wait to meet with you all!? ? Are you attending and looking to meet our friendly Vegan Trademark sales team for a chat about certification? Email [email protected] to arrange a time to catch up.?

Subscribe to our newsletter to keep up to date with the latest news! And if you want to make your vegan products accessible and inclusive then shout about your credentials with confidence by certifying with the Vegan Trademark. We are the original and most robust third-party vegan certification scheme, loved and trusted by consumers across the world. Visit our website for more information.?