Vegan Industry Insights
Vegan Trademark
The original vegan certification, setting the standards for vegan products across the world.
Welcome to the November edition of Vegan Industry Insights by the Vegan Trademark. We’ve had a fantastic World Vegan Month this year – celebrating all the success in the vegan industry as well as what our own charity have achieved since they were first founded in November 1944. We showcased some small businesses that are leading the way in the vegan industry – showing off their Vegan Trademark certification while doing so – spoke to long-time Vegan Society members about their journeys with veganism, and relaunched the Vegan and Thriving campaign.
The Vegan Society’s Vegan and Thriving campaign is challenging the stereotypes around veganism, specifically in relation to masculinity. A series of short videos have been released, showcasing stories from several incredible vegan men from different professions, backgrounds and walks of life, who share how veganism forms an important part of their identity and relates to their masculinity.?
Follow #VeganAndThriving and #BuiltForKindness to stay up to date with the latest content and developments. Share our fantastic new videos with your friends and family, and why not post your own Vegan and Thriving story? Let the world know what Vegan and Thriving means to you.
Keep reading to see more of the latest vegan news this month.
Get ready for Veganuary 2024
We’re so excited to announce the exclusive roundtable Featuring experts from Veganuary, Burger King and the Vegan Trademark, join us for an insightful discussion on how to leverage Veganuary to promote vegan products and drive business growth. Don't miss out on this opportunity to learn exclusive insights from industry leaders.
Date: Thursday 7 December
Time: 2pm, GMT
Vegan Trademark Events
The team had a fantastic time at Nordic Organic in Malm? earlier this month. We exhibited alongside many of our Vegan Trademark holders and had the opportunity to judge on the panel for the best new plant-based product.
We are also happy to announce our new partner event – Veg Net. Veg Net is a networking event for the plant-based food sector that brings brands and buyers together. As industry experts, we will be there on 5 June 2024, available to answer your questions about vegan products, and the value of third-party certification. We’ll be joining some of our Vegan Trademark holders: One Planet Pizza and Crack’d. Register to attend here: https://active-net.org/veg-net/
If you are looking forward to catching up with us in person in 2024, the first two events we will be attending next year are:
·????????? IFE, London, UK: 25–27 March
·????????? Natural Organic Products Europe, London, UK: 14–15 April
If you are attending any of the events and want to make sure you book a time to talk to us, please email [email protected].
Vegan Trademark news
It’s been an exciting month for our Vegan Trademark holders! Check out some exciting news shared in November:
Burger King are offering the Vegan Royale burger at a discounted price of ￡2.99 on Mondays, with the aim of encouraging more customers to try plant-based options. – Read more here.
The Standard recently showcased their favourite vegan yoghurt products – four of which are certified by the #VeganTrademark.? – Read more here.
The Laughing Cow has finally launched a vegan version of its iconic vegan cheese triangles in the UK. – Read more here.
Make sure you are subscribed to keep up to date with the latest vegan news! Want to make sure your vegan products are accessible to consumers? Shout about your credentials with confidence with the Vegan Trademark. Visit our website for more information.