VDC & TikTok launch Creators' Kitchen
Welcome to the OME LinkedIn Newsletter.
In each issue, we explore one of the hot topics in the world of restaurants and food delivery.
Remember that mouthwatering recipe you saw on TikTok , whipped up by your favourite creator? Well, say goodbye to kitchen envy because Virtual Dining Concepts (VDC) and TikTok have teamed up to launch "Creators' Kitchen As Seen On TikTok"!
Food trends have been a huge part of the TikTok feed for a while, and while they can inspire, not everyone wants to become a master chef overnight. Thankfully, Creators' Kitchen takes the cooking out of the equation. Partnering with top food creators, they license their recipes and bring them to life as delicious menu items.
The ever-evolving menu reflects TikTok 's hottest culinary fads, currently featuring tempting options like Fried Lasagna from @rappingchef, Pasta Chips & Dips from @bostonfoodgram, and Cajun Chicken Pasta from @thewontondon. Craving comfort food? The Chopped Italian Sandwich by @ninjacue might be your perfect match. You can explore the full menu on their website - prepare for serious food FOMO!
Leveraging TikTok's massive 1 billion+ user base, VDC isn't just offering convenience, they're tapping into the power of direct-to-consumer marketing. Creators' Kitchen joins the ranks of other successful VDC ventures, like MrBeast Burger , "Pardon My Cheesesteak" and "NASCAR Refuel Wings".
Creators' Kitchen aims to expand to "hundreds of new markets" across the US, opening doors for aspiring food content creators to turn their culinary creations into delicious realities. Imagine building a social media following while earning recognition through your featured dish!
So, the next time you see a trending food video that makes your stomach rumble, head to Creators' Kitchen and experience the taste of the internet (literally!). This is a potential revolution in online food trends, celebrating the creativity of online chefs and bringing their magic straight to your door.
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Bon appétit!
OME - February 12 2024
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