VASS SPOTLIGHTS #2

Welcome to the second edition of our VASS Spotlights Newsletter! ??

In this issue, we explore the role that AI plays in achieving the Sustainable Development Goals, lay out the process for turning AI hype into measurable ROI, share key takeaways from the Dreamforce AI announcements, and set out on an adventure in Singapore with our CEO.?

?? What’s going on?

The Role of AI in Achieving Sustainable Development Goals

The United Nations Sustainable Development Goals (SDGs) played an important role at the UN General Assembly just a few weeks ago. This time, Artificial Intelligence took prominence in the conversations at this high-level event, and it was made clear that AI has the potential to accelerate the sustainable growth required to tackle many of today’s greatest human challenges.??

At VASS, as digital innovators and AI experts, we know inside-out the role technology can play in driving social, economic, and environmental progress. We understand the critical role that the creation and application of these cutting-edge digital solutions can have in advancing the SDGs.?

That is why we not only work to create and serve end-to-end green tech solutions, helping clients meet their SDGs goals faster and thus contributing to common shared global achievements, but we are also committed to achieving them in our daily operations, playing our part in meeting the global challenges we face. Curious to learn more about our commitments? Read the full article by our Global Head of Strategy and Sustainability, Eugenia Menéndez, below! ???

??? Read more here.

?? Experts Corner

From AI Hype to ROI

Chris Brown, COO of Intelygenz, a VASS Company, reflects on the journey of AI projects and how many enterprises have navigated the path from undue hype to genuine ROI.

The allure of groundbreaking technologies can sometimes overshadow the fundamental question: “How does this drive value for my business?” Thus, it’s imperative to distill the noise, focusing on what genuinely aligns with business objectives.

As the AI tapestry continues to expand and diversify, businesses must foster a realistic, goal-oriented approach. It’s not about jumping on the latest AI trend but discerning which innovations align with long-term goals. This article will help you do just that!?

??? Read more here.

?? Around the World with VASS

From Madrid to Singapore

Our Chairman and Global CEO, Francisco Javier Latasa , recently visited our Singapore office, emphasizing VASS's commitment to keep our global team connected. Singapore has always been a vibrant hub of innovation and a gateway to the dynamic Asia-Pacific region.?

Thank you, Narasimha B T and the local team, for hosting us and for making space for insightful discussions!??

?? Pro Picks

Dreamforce 2023 Highlights

The VASS team was immersed in the extraordinary experience of Dreamforce 2023, an event packed full of innovation, inspiration, and fun. We saw how the power of Data + AI + CRM + Trust can change your customers' businesses. We're very excited to share with you Salesforce 's key announcements related to AI:?

AI Built on Trust ???

Salesforce's Marc Benioff announced the Einstein 1, an AI platform designed to improve customer experience powered by Data, AI and CRM. AI can transform your business, but it can also put your data at risk. Einstein is built on a powerful Trust Lawyer that safeguards your company’s sensitive customer data so that you can use any AI model and keep your data safe.??

According to the Salesforce State of IT Report, 64% of people are concerned about the ethics of generative AI. Despite this fact, CEOs have declared it to be their top priority, indicating a coordinated effort to address these problems.??

A considerable 59% of customers lack confidence in the safety and security of AI, according to research from the 2023 MITRE-Harris report, underscoring the urgent need for developments and assurances in this area. These figures highlight how crucial it is to prioritize ethical and secure AI development.?

AI and Sustainability ???

Sustainability took centre stage with the introduction of Einstein generative AI to the NetZero Cloud, enabling companies to manage their environmental footprint effectively.?

This new feature will empower ESG managers to identify the topics most important to their business. Using a customizable survey, they can more easily gather critical stakeholder input, rank topic importance, and calculate scores, and then visualize the results in a matrix.??

AI Opportunities ???

• According to data from Salesforce, 90% of companies believe that generative AI will play a big role in the not-too-distant future and acknowledge its potential to change the tech landscape. Moreover, 84% of leaders believe that generative AI will revolutionize customer success by opening up new service horizons.?

• Up to 30% of employee time could be freed up by generative AI by the year 2030, resulting in a surge in increased productivity. As a result, 64% of CEOs are getting ready to increase their staff with qualified workers who are ready to take advantage of this transition.?
• AI is expected to increase GDP by about $4.4 trillion a year. By 2027, 75% of businesses are anticipated to adopt AI technologies, underlining a substantial change in corporate tactics in this era of digital transformation.?

??? Read more here.