Various Products part of the Experience India Initiative

Various Products part of the Experience India Initiative

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Why should each of the 725 districts in the country not think of becoming an export hub? This was the question raised by the honourable Prime Minister Narendra Modi, who in his Independence Day address of 2019 said that each of these districts had a diverse identity and the potential for a global market. Forty-five percent of India’s GDP comes from foreign trade and the Government’s efforts to promote thislies in PM Modi’s vision that eachdistricthasapotentialequaltothatofonecountry, and eachdistricthasthecapacityequaltoasmallcountryintheworld.

It is as a part of these efforts to present India to the world through the different cultures that each district represents, that the IBEF has initiated an ‘Experience India’ campaign.The campaign will focus on exhibiting ‘Districts as Export Hubs’ with products and services having export potential being identified for 725 districts,in sync with achieving the goals of AtmaNirbhar Bharat, Vocal for local and Make-in-India.

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Showcasingcurrently at the Dubai Expo 2021 are agricultural and toy clusters plus GI products of these districts. As part of this unique‘Experience India’ campaignat the expo is a host of products ranging from Jammu and Kashmir’s saffron, Andhra Pradesh’s Srikalahasthi Kalamkari works, Lucknow’s Chikankari, Varanasi’s silk, and Leh’sexquisitePashmina shawls.

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Lucknow’s Chikankari

Chikankari is a historic craft from the present-day Uttar Pradesh state capital Lucknow. It represents a 400-year-old tradition of embroidery dating to the time in history when Awadh was the City of Nawabs. Chikankari involves artisans and karigars using floral motif themes to create their exquisite embroidery work that is intricate and delicate in the works.

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Leh’s Pashmina

Made of pashmina wool, are the shawls and scarves that come from Leh. Originally woven for royalty, the pashmina was referred to as a fibre of gold. As history tells us, the pashmina was highly patronised by the Mughals kings, Maharajas, Emperors, Nobels, and aristocrats.

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Madhubani Paintings

With its origins in the Mithila region of India or Bihar, Madhubani art is also known as Mithila painting. Made on canvas using natural dye it is a folk art that started over 2500 years ago but despite its ancient history, the Madhubani paintings are still acknowledged to be depictions of our times and issues.?

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In addition to these Mysore inlay works, Kashmiri saffron, Darjeeling Tea and Araku Coffee are being showcased with several GI work like the silver filigree of Telangana’s Karimnagar, Blue pottery of Rajasthan Jaipur, and embroidery from Kutch,and many moresuch special products highlighting the diversity of our districts can be seen at the Dubai Expo 2021.

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