Variable Data Personalisation (VDP)
Mark Bradford / Reading FC (2023)

Variable Data Personalisation (VDP)

Mark Bradford Mark Bradford

Mark Bradford

Company Owner at MB Golf | MB Marketing | MB Education Marketing Specialist (Marketing & Business Development Professional)

发布日期: 2023年9月27日
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#DirectMail is far from Dead!

#VariableDataPersonalisation #VDP is a potent #print or #digital #marketingtool because it tailors content to individual recipients, enhancing #engagement & #conversionrates.

Sample Mailer with recipients name personalised in the heading & image

By leveraging data on consumer preferences, demographics, & behaviours, marketers can create #customisedmessages & images, offers, & product recommendations.

Sample Mailer for Football Club Merchandise with recipients name personalised in the shirt

This level of #personalisation creates a deeper connection with customers, increasing #brandloyalty & ROI. It enables marketers to deliver timely & relevant content, ultimately driving higher response rates & sales, while also optimising marketing budgets by minimising wasteful spending on irrelevant outreach.

Sample Mailer for Property Acquisition client with recipients name personalised in the street sign
Sample Mailer for Football Club Hospitality sales with recipients name personalised in pitch markings

See more examples of this brilliant marketing device here: https://www.facebook.com/media/set/?set=a.486664151386059&type=3

For more info & guide costs please contact Mark Bradford Bradford at [email protected]

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