Vapouriz Group rollout ITL’s age estimation technology

Vapouriz, one of the leading manufacturers of vaping products with several stores across the south of England, has committed to using age-check technology from Innovative Technology (ITL) across its entire group. ITL provides a range of AI-powered biometric solutions that perform age estimation to help prevent underage sales, which is ideal for retailers selling age-restricted goods such as vapes.

Speaking about the recent deployment, Ron Booker, Head of Retail at The Vapouriz Group, said, “It is important for the vaping industry as a whole, and for us as a responsible supplier, to do everything we can to help tackle youth vaping, which is now a major issue in society.”

John Vallis, Senior Business Development Manager (Biometrics) for ITL, commented, “Following a successful pilot in June, we are delighted that Vapouriz has decided to roll out MyCheckr installations in all their stores, plus several franchise outlets. This standalone solution is equipped with a camera and screen that anonymously estimates a customer's age, making it an ideal tool to assist retailers during the age-check process.”

Ron continued, “MyCheckr is giving our staff an extra layer of security when checking age and more confidence to ask for ID if needed. It is also acting as a visible deterrent to underage customers attempting to purchase vapes in the first place. Another benefit MyCheckr brings to our shops is the ability to advertise products on the screen at the point of sale, making it a great marketing opportunity and a potential revenue stream.”

ITL’s MyCheckr device uses biometric technology to perform age estimation and works by analyzing the customer’s facial features. The unit clearly shows both the server and the customer if a manual ID check is recommended, turning red if they appear underage and green if they pass the age check.

Concluding, John said, “Vapouriz is a fantastic example of how responsible vape organizations can implement the correct safeguards to protect minors. Being a member of the UKVIA, we are committed to supporting the industry in its efforts to prevent underage vape sales and shield vape retailers up and down the country against any potential prosecutions.”