Valve breaks down what will (and won't) get your game featured on Steam
We made it through another week, folks. And today we have another full slate of stories from Game Developer, including a short feature on discoverability on Steam and plenty of news, with headlines from the likes of Microsoft, Avalanche Studios, Quantic Dream, and more.
"We don't think Steam should be pay to win."
Some key tips from Valve's explainer include how developers can make the most of tags, the factors strong localization, regional pricing, and controller support will increase the odds that Valve will choose to feature your game in key locations, and that ultimately "player interest drives visibility."
In the video, Peterson explained that Valve's two big pillars for marketing on Steam are this: Valve wants to "match games with the players who will love them," and Valve does not sell advertising or optimal placement on the platform. "We don’t think Steam should be pay to win," he said. "Not selling ads levels the playing field and makes recommendations better for players."
Spoooooky.
The Polish studio spent over $63 million on production alone.
A Paris appeals court confirmed that Quantic Dream was in breach of its security obligations by allowing a practice of sharing "questionable" photomontages.
Over 100 employees of the studio behind the Just Cause series and the upcoming Contraband are joining a Swedish union.