Valuing Intellectual Property
Daniel J. O'Connor
I work with Inventors and R&D teams to secure their first or next significant cash-generating transaction, such as capital, licensing, distribution, or a trade sale.
Here are the top 10 tips for valuing intellectual property (includes trademarks & patents)
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Having a patent or trademark or other intellectual property can sometimes not be enough on its own when determining the value of your intellectual property, therefore deeming your business unsellable. You need to ensure you have assessed the current economic market, competitors, and pricing to ensure your business can be valued accordingly.
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This is often the biggest inhibitor to valuing intangible assets. Poor or lack of effective documentation with employees, former directors, shareholders, contractors, etc., leads to uncertainty as to who actually owns the asset or whether it is encumbered in any way.
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People talk about the value of the Coca-Cola brand or the unique patented bottle, but it isn't A brand it is multiple brands, trademarks, and the secret recipe and the marketing and brand identification that goes with the bottle, etc. if you sell off or cease using any one of those items does it change the business economic value?
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Don’t do a quick & cheap setup of ownership structure or any aspect of IP design, documentation, or development as it may cost a fortune to fix later. Engage the experts now and get the right advice. Don’t be penny-wise and pound-foolish!
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The best protection you can get is the right documentation prepared by the right people.
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How else do we value an asset if we do not have financial records of the past which enable us to prepare defendable forecasts in the future?
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If there’s something confidential and integral to your sustainable competitive advantage, keep it secret, and don’t let anyone that does not need to know to have access to this information.
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Don’t build your business or brand around yourself, if you are the most important thing in your business, controlling all aspects, contacts/relationships, what happens to the value of your business if something happens to you? Build in succession and avoid what is called “Personal Goodwill”.
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It takes some time to do without fail—there is tidy-up work to do that will improve the value if you leave it too late. This tidy-up work may not be able to be done and you could reduce the value or even worse, lose the sale.
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2 年Another great resource here Daniel O'Connor.
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2 年So much value in this article, Daniel O'Connor. Thank you for sharing.