Valuing Experience: The Power of Professionals Over 40 in the Job Market
Carmen Mateus
Fundadora e Administradora da Combine | Psicomarketing e Desenvolvimento de Negócios. Escritora, mentora e speaker internacional com expertise em gest?o de negócios internacionais e comunica??o.
Nowadays, the job market is often focused on the relentless search for young talent, imbued with energy, new ideas and up-to-date digital skills. However, this approach can overlook a valuable resource: professionals over the age of 40. Despite the stigma that older workers may be less agile or adaptable, the truth is that the maturity and experience brought by these professionals are invaluable and can be a powerful driver for business success.
With years of experience in the market, these professionals have developed an extensive network of contacts. These relationships can open doors to new business opportunities, strategic partnerships, and fruitful collaborations. The network built over the years is a strategic asset that can accelerate growth and innovation within organizations.
The presence of experienced professionals in the workplace is crucial for the development of younger talent. They can act as mentors, sharing knowledge and mentoring new professionals. This mentoring process helps to cultivate a culture of continuous learning and ensures that core competencies are passed on from generation to generation.
Fostering a company culture that values diversity, including ageism, is key. productivity of older workers is equal to or higher than that of younger workers, especially in roles that require judgment skills and experience. Combining the duality of the labour market, which favours the hiring of young people, but requires the maturity of professionals over 40 years of age, should be seen as an opportunity to integrate the unique advantages that each age group offers.
Companies that manage to balance this scale, valuing and integrating the experience of older professionals with the energy of younger ones, will certainly be better prepared to face the challenges of the future and achieve sustainable success.
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It's time to rethink the approach to hiring and recognize that, often, the value of a professional does not decrease with age, but rather multiplies.