?? Value vs. Cost: Secrets to Bigger Projects

Have you ever felt like you’re stuck in the hamster wheel of client projects - cranking out websites but not quite hitting the jackpot with those high-ticket clients??

If you’re nodding your head, then it’s time to talk about a game-changer: switching from cost-based to value-based proposals. Trust me, this could be your golden ticket to winning bigger projects and, yes, getting more of those glorious dollar bucks! ??

What’s the Big Deal with Value-Based Proposals?

In the magical world of freelance WordPress web development, value-based proposals are like casting a spell that makes clients see you as their hero. ??

Instead of just listing what you’ll do and how much it costs (boring ??), you’re focusing on the benefits and outcomes your client will get. ??

It’s not just about building a website; it’s about boosting their business, solving their problems, and delivering results that make them say, “Take my money!”

Why Value Over Cost?

• Clients Buy Outcomes, Not Tasks: When focusing on value, you sell results. Your client isn’t just paying for a new website - they’re investing in a tool that will drive sales, increase engagement, and skyrocket their brand’s presence. Paint a picture of their world with your solution in place.
• Higher Price Tags, Less Resistance: Cost-based proposals often turn into a race to the bottom. The cheapest bid wins, leaving you with a thin wallet and a resentment hangover. On the other hand, value-based proposals allow you to set a price based on the impact you’ll create. Clients seeing the potential ROI will likely agree to a higher price without batting an eyelash.
• Position Yourself as a Partner, Not a Vendor: Value-based proposals shift the conversation. Instead of being seen as just another service provider, you become a strategic partner invested in your client’s success. This partnership mindset can lead to longer-term relationships, more projects, and - you guessed it - more dollar bucks.

How to Switch to Value-Based Proposals

Ready to dive in? Here’s how you can transform your proposals from blah to brilliant:

1. Client Strategy Session: Spend time understanding your client’s business goals, challenges, and dreams. What keeps them up at night? Use this information to tailor your proposal around solving their specific problems. I suggest holding a paid 60-120-minute strategy session over Zoom.
2. Highlight Benefits, Not Features: Don’t just tell them you’ll build a responsive website with SEO optimisation. Show them how these features will increase their web traffic by 50%, increase engagement rates, and convert visitors into loyal customers. Speak their language!
3. Tell a Story: Use case studies and examples to demonstrate how your work has created value for other clients. A good story sticks - use it to make your proposal memorable and convincing.
4. Provide an ROI Estimate: Even a ballpark figure can be powerful. Estimate the potential return on investment your client could see. If they spend $20,000 on their website, bringing in $100,000 in sales over the next year, they’ll see your proposal as a no-brainer.

Final Thoughts

Switching to value-based proposals isn’t just about making more money (though that’s a nice perk). It’s about delivering real value, forming stronger client relationships, and positioning yourself as a true expert in the field. So, next time you’re crafting a proposal, remember: it’s not just about the cost. It’s about the magic you can create.

Until next time, keep thriving.

Wil.

PS: Still unsure about how to craft a killer value-based proposal? Let’s chat! I’ve got some tricks up my sleeve that I’d love to share.?

?? PPS: Discover Your Unique WordPress Superpower!? Are You a Visionary Designer or a Code Wizard Developer?? Take the Quiz to Reveal Your True Potential!