The Value of Visuals
Strong visuals are the key to your social media ad’s success. You can have all the well-written, engaging, informative, valuable text in the world, but it’s never going to compete with the power of strong visual content.
Here are the facts…
- People are attracted to visuals.
- Visual content boosts engagement.
- Strong visuals influence buyer behaviour.
Humans are visual beings and the eye is automatically drawn to colour and movement. We process visuals 60,000 times faster than plain text – now if that’s not a good reason to get real with your visual content, we don’t know what is! And when you throw social media into the mix, engagement levels on visually appealing content far outweigh those without it.
With our attention spans getting shorter and shorter, it’s never been more important to grab your audience’s attention as fast as possible, and most importantly, hold their attention long enough to get your message across. Otherwise we might as well be talking to a brick wall. ??
When it comes to your social media ads, you NEED to include some kind of visual element; whether it’s a photo or a video, without it your ad will never stand a chance. Lucky for us, Facebook’s Ads Manager has a dedicated section for stock imagery, video and audio that you can add to your ad to get some more traction, but we’ve seen what works and we’re writing this blog to encourage you to take it further than that.
While it’s great to have that resource in your back pocket, we encourage you to get creative with your visuals. Use personalised imagery that showcases your product, service or business in a quick, yet eye-catching way.
If you’re not a video-editing wizz, and let’s face it, not many of us are, there are plenty of professionals you can engage to help you build up a bank of content to repurpose in your ads. We suggest testing different videos/images to see what your target audience responds best to and letting that be your guide for any future content creation.
High-quality, visually engaging content is an investment in your business, and perhaps one of the most important when it comes to successfully marketing your business over social media.
If you’re wondering why your ads are falling flat, your leads are dwindling or you’re not seeing a Return On Ad Spend, this is one of the first areas we suggest looking at. ???????????