The Value of Strong Business Partnerships

The Value of Strong Business Partnerships

Choosing the right business partner is like setting out to climb a 14'er – a journey filled with challenges and triumphs as you both ascend to new heights. Having the right companion by your side can make all the difference. For me, that person isn't just an exceptional business partner; he’s also my husband, Keith Gross.

Our success isn't solely about what we do but also about who we do it with. Building a business is far from a solo adventure. It's a journey marked by challenges, victories, and everything in between. The right partnership magnifies strengths, mitigates weaknesses, and pushes us forward when faced with adversity.

Keith and I have been on this adventure together 15 years, our partnership serving as the bedrock of every success we've achieved. Our synergy is evident; while I bring creativity, vision, and a penchant for risk-taking to the table, Keith offers strategic thinking, legal acumen with an emphasis on risk mitigation, and a steady hand to navigate what comes our way.

Our partnership is rooted in trust, mutual respect, and a shared vision for the future. We're not just business partners; we're allies, confidants, and supporters of each other's dreams.

Your success isn't just a result of your individual efforts but also of the company you keep. The doers, the dreamers, the thinkers – each person in your orbit plays a pivotal role in your journey. Whether it's your dedicated team members, supportive mentors, or trusted advisors, every individual contributes something invaluable to your success.

With that said -? it's important to understand that not all partnerships are created equal. A toxic partnership can prove detrimental, draining both energy and resources. Signs of an unfavorable partnership include a lack of trust, communication breakdowns, conflicting visions, and unequal contributions. Addressing these issues head-on and, if necessary, reassessing the partnership are vital for safeguarding the future of your business.

Do you have the right person in your corner? Someone who uplifts you, challenges you, and offers candid feedback when needed?


Just as you'd equip yourself with the right gear before scaling a mountain, selecting the ideal business partner requires careful consideration and preparation. To assist you in this process, I've compiled a few questions that you should approach with openness and honesty. Are you and your business partner on the same page?

Background and Experience:

  • What is your background in business? And if neither of you have been in business before, what has your background been and the outcome therof?
  • What experience do you bring to the table?
  • Have you been involved in any previous partnerships, and if so, how did it go?

Skills and Expertise:

  • What skills or expertise do you possess that would benefit our business?
  • How do your skills complement mine, and vice versa?
  • Are there any areas where you feel you may need further development or support?

Values and Work Ethic:

  • What are your core values, and how do they align with mine and the values of the business?
  • What’s your work ethic like?
  • How do you handle challenges and setbacks?

Communication and Decision-Making:

  • How do you prefer to communicate and collaborate with partners and team members?
  • What is your approach to making decisions, especially in situations where there may be differing opinions?
  • How do you handle conflicts or disagreements within a partnership?

Financial and Legal Considerations:

  • What financial resources can you contribute to the partnership, if any?
  • Are there any legal or financial obligations that may impact your ability to commit fully to the partnership?
  • Have you had any legal issues or conflicts in the past that could affect our business?

Long-Term Goals and Vision:

  • What are your long-term goals for the business, and how do you see yourself fitting into that vision?
  • How flexible are you in adapting to changes in the market or business environment?
  • Share your vision for the future of our partnership. How can we achieve success together?


At Franchise Altitude, we pride ourselves on being a steadfast business partner. We're committed to exceeding expectations in our partnerships, specializing in identifying weaknesses, amplifying strengths, and meeting our ambitious business owners at every stage of their entrepreneurial journey. Do you have what it takes to join forces with us? Learn more about our criteria here.

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