?? Value Selling Fails Without This ONE Shift!
?? Dr STEVE LABORDA
CEO | Chemical Industry Expert ?? | Author | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
?? Welcome to the 11th Edition of the 2025 Commercial Excellence (CEX) Weekly Update!
This newsletter is your go-to source for staying informed and ahead in the ever-evolving world of B2B manufacturing sales, marketing, and pricing. Each week, we bring you the latest insights, strategies, and trends to help you drive success and outpace the competition.
Whether you're a sales professional, marketer, or pricing strategist, this weekly update is tailored to inspire you and provide actionable insights.
?? Dive into the latest updates below!
Let us know what you found most valuable, and don’t forget to share your thoughts in the comments. We’re here to exchange ideas and grow together!
Here is the overview of last week's posts:
?? Stop Competing on Price – Start Selling on Value!
Most B2B sales conversations focus too much on features. But customers don’t ... READ MORE
?? Pricing Pressure is REAL! ??
Almost 60% of companies say their sales teams struggle to ... READ MORE
Top B2B experts. Big ideas. Real impact. Join us! ??
Join our virtual coffee chat with ... READ MORE
?? Value Selling Fails Without This ONE Shift!
Most leaders wonder why value pricing and selling don’t stick after a training or project.The answer? ... READ MORE
?? This Year's Focus will be on Commercial Excellence, Value Selling, Pricing, Key Account Management, Artificial Intelligence and Networking
We hope you found these insights relevant and practical for your day-to-day work! These topics are at the heart of driving success in B2B sales and marketing.
Let’s talk about what it takes to excel in sales development: ?? From refining your pricing strategies ?? To mastering value-based selling ?? To achieving commercial excellence and prioritizing your customers at every step— There’s always room to level up your sales game!
?? What’s your take on these topics? Which areas are you focusing on to improve your results in 2025?
Drop your thoughts in the comments, and let’s explore new ideas together!
Want to improve your pricing capabilities and skills as well as know how to deal with pricing pressure.
Join the open class training on Apr 2nd and 3rd in Frankfurt: