Is the Value of Quality Really Valued?

Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don't really apply). Often times, people pass on higher quality options because the affordable price or message speaks louder to them. But is the affordable option really that much more affordable? What if I told you that in most cases, cheaper was more expensive? Before going into my point, I wanted to take a look at why people might continue making these decisions.

Today's online scape gives consumers the ability to pretty much buy anything online. When products or services fail them, they're more likely to take repetitive risks instead of investing in quality for more money. It's almost as if their subconscious is telling them they already decided to avoid the better option. The ability to haggle online, price shop or negotiate with competitive offers almost forces the consumer to sustain this mindset. But are they really being cheap? .. continue reading..