Value Propositions
Wunderdogs
We build brand and digital systems for teams taking on the world’s hardest challenges
Fall?Edition
HOWL-DY, PAW-TNERS!
Does the year start in January or September for you? For many of us at Wunderdogs, it’s September. Is it an echo academic calendar? Is it the influx of fresh ideas out of Black Rock City?
Whatever it may be, this season always seems to bring a burst of new energy. Maybe you can channel some of this energy into reviewing some strategic aspects of your business??
?? Are you ready to learn something new?
IN PAWSPECTIVE
Great messaging isn't just about what your brand stands for — it's also about who you're talking to. Value-based messaging focuses on communicating the core benefits and values your brand offers to its target audience, emphasizing how you solve problems, fulfill needs, and improve your customers' lives. At the heart of this approach are your value propositions: concise statements that capture why you matter, your unique value, and how your business is vital to your target market. Sometimes it can be a challenge to capture a value proposition in external communications though. So here is how four companies reflect their target audience and key value through their taglines:
Tortuga
"Pack everything you need without checking a bag" This tagline speaks directly to travelers who want to avoid the inconvenience of checked luggage—weekend trippers, backpackers, and leisure travelers. It highlights a common pain point of baggage delays and restrictions, clearly showing how Tortuga's products offer a convenient solution by enabling customers to carry all they need in a single bag.
Trello
"Trello brings all your tasks, teammates, and tools together" Aimed at smaller professional teams or even non-professional groups, this tagline appeals to those managing projects without complex organizational structures. By emphasizing simplicity and collaboration, Trello positions itself as an accessible tool for teams that need to coordinate tasks and communicate effectively, even across different locations or time zones.
领英推荐
Upwork
"How Work Should WorkForget the old rules. You can have the right people. Right now. Right here."Upwork targets hiring managers and businesses with immediate staffing needs, especially when traditional hiring processes are too slow or cumbersome. By challenging conventional methods, Upwork differentiates itself as a platform that provides instant access to qualified professionals, streamlining the hiring process to meet urgent demands.
Skillshare
"Become a pro with thousands of creative classes"This tagline appeals to amateur creatives aspiring to become professionals, offering them a pathway to develop their skills. By focusing specifically on creative content, Skillshare sets itself apart from other online learning platforms, positioning itself as the go-to resource for those seeking to advance in the creative field.
DOG DAYS
How to build a robust content strategy
One of the most effective ways to communicate your value propositions is to build and execute a content strategy aligned with them from day one. Wondering how to do this, especially with limited resources? Check out our content strategy playbook for a practical and actionable guide on making it happen!