Value > Price

What value do your clients perceive when you initially offer your product/service to them?

What value do they perceive after you have delivered?

In both cases, where is price more often an issue?

Especially with services, value can sometimes be difficult to explain ahead of time, as it is the experience that will make it clear to the client.

Take for instance a private chef. No matter the images, text or video descriptions, the true value and subsequent appreciation for the service is only evident after having had the experience.

The way you are treated, engaged with, and the flavors you are presented with and how is a unique experience that cannot be reflected accurately only by words or videos. It will always be YOUR personal experience.

Nonetheless, we can take excerpts or quotes from client reviews to illustrate the value that was perceived. This often helps to give an idea to someone trying to decide whether to purchase your product or service.

?Word of mouth referrals are probably the most powerful, as credibility is always higher than some online review that you might read.

It’s a different story when your friend or colleague tells you face-to-face how happy he/she was with the product or service.

But you will never please everyone.

No matter what you do or how hard you try, someone will always find something that they don’t like about what you do, your product or your service.

You cannot change this, and you will never be able to please everyone. Good thing is you don’t have to!

So, what should you do?

You should focus on the clientele that you WANT to please.

Don’t try to be everything to everyone.

You need to be very clear about who you are, what you do and who you want to work with.

?Yeah there is that saying: "Beggars can’t be choosers"

Well, If you are reading this, then you should remember that you are not a beggar, you are a King or Queen of your craft.

You can be picky, you should be, and you should simply be authentic, and deliver your best work to the ones that will truly appreciate it. This way you will build a loyal client base of repeat customers, not just one-time clients.

?Focus on value and price won’t be an issue.

Valentin Kranz , Business Connect Loyal Ecosystem .