The Value Of Making The Change You Know You Should

We've always said this. "We don't sell air and we don't sell advertising." Yes, advertisers purchase ads through radio, I get it, but that's not where our value comes from in this business.

We essentially rent or sell access to our strong local relationships with listeners. I'm not a fan of saying "Live & Local." That's because I encourage clients and local radio everywhere to focus on being relational.

That's because it isn't live and local alone that gives us stronger value than other media; it's our relationships.

Grab your free Audio eBoost? (like rocket fuel for your career and local radio or radio cluster)!?We send only one (1) email a month and it is packed with ways to help you!?

Now, the depth of your relationships depend highly on your local radio brands. For that, you have to be honest with yourself about how your local radio stations spread impact and how relational your on-air, sales and leadership is in your market today. Being honest also requires you to think about your relationship with employees. That culture - like your attitude in business - will also determine the speed, productivity and even revenue opportunity of your company today.

If you want to actually grow your revenue in 2024, I highly recommend you focus now on:

1. The Quality Of Your Products - Do you have a strategic plan for each of your local radio stations? Is there a powerful focus on the best and most appropriate content? Are you focused on personalities connecting consumers to your local brands?
2. The Culture Of Your Business, Employees & Leadership - What do you do to consistently strengthen the relationship between employees and leadership? How do you engage your employees in forming and growing your culture and your goals?
3. Concentrate On Consumer Experience - Ultimately, bad consumer experiences will lead to lost brands and then radio stations that are not brands at all and have low connection to consumers. Low connection = low value.
4. Constantly Secure Great Customer Experiences - It's one thing to have great products and the ability to deliver, but if you are not consistently focused on improving customer experiences with your sellers, your business (logistics) and your local radio brands, you can run into significant TROUBLE. Consistently improving these experiences for your customers will help you maintain and grow revenue.

Don't kid yourself. Being on the radio isn't enough today. Start with what happens when you flip on your local radio brands. I invite you to improve your radio brands going into 2024. Not because it is our business. Because it is your business and what you sell.

This is a great time of year. Revenue should be up. So much is riding on what happens in November and December for many of your clients, but January, February and March are coming. What is your plan?

Today you have to do so many things. Do you have enough ideas? Ideas are money in today's world. How do you encourage your programming staff? Your sellers?

If you need an injection of ideas, strategic help and opportunity creation, reach out to us. 864.448.4169 or [email protected]. 2024 is coming and you will want more revenue generation.

If you have been thinking about changes, now is your time.

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Why are you letting just a few fractional dollars keep you from transforming your business??

Take the free stuff on our site. There are almost 1,000 articles of encouragement here for you on everything from revenue growth, sales and management to talent coaching. We want you to do this. Our mission is to encourage local radio to succeed at a higher level now in the 21st Century. We work for relationships.?

It's Your House

We can help you work on your whole house and not just suggest a few improvements. We’re collaborative and that means we don’t tell clients what to do or try to change them into someone else. We go to work for you. We meet you where you are and work with you on your problems.

Who Wants Your Problems??

It’s really what we are asking for. Our first consultation is free and we are highly confidential. Even if you never become our client.?

Our reputation is simple. We know this is a small industry. People know when you keep your word. We stay silent about who we work with and credit always goes where it should for victory: To our clients. Find out for yourself by just asking questions and sharing your problems with us. What do you have to lose??

Start Solving The Problems

Reach out when you are ready to see your radio station brands improve and the energy and results from your efforts match your hard work.?

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Call us. 864.448.4169

Shoot a quick email. [email protected]?

Whatever happens, it will be a fun conversation about local radio and that thing we talk about in our podcast episodes each week: “Once you have a radio station, you can get anything else you want.”?

We are waiting for the opportunity to help you and your team.