The Value of Live Streaming in Your Marketing Mix, Voice Talent Basics, Performance Marketing (Still) Isn’t Everything, and More
Imagine picking up your phone and diving straight into a live grilling tutorial with your favorite home cook. And you’re not just watching, you’re part of the conversation—asking questions, getting shoutouts, and maybe even influencing what eventually ends up on the plate. This isn’t a glimpse into the future, it’s the magic of live streaming, a potential game-changer in today’s digital marketing playbook.
Interactive live streaming is buzzing , and it's easy to see why. It’s real, it’s raw, and it connects brands with their audiences in a snap. Platforms like Instagram and TikTok have become arenas for Gen Z and Millennials to gather not just to consume content but to engage with it actively, spontaneously, genuinely.
The global live streaming market grew by 20% in 2023 , confirming the increasing consumer appetite for the friendly format. And there are no signs of that growth slowing, with the video streaming market projected to be valued at more than $416 billion by 2030 .
And you don’t need a big budget to make a splash in the live streaming world. Some of the most compelling upsides of this strategy are its accessibility and versatility. All you really need to begin is a smartphone. Content can be as diverse as your audience, catering to the quick browsers with short clips and the deep divers with in-depth sessions. Live sessions can be clipped, trimmed, and shared as bite-sized nuggets of content, pulling in new viewers and encouraging them to engage further.
Live streaming is not just another channel. It’s a vibrant, interactive, and incredibly personal way to engage with your audience. Whether you’re launching a new product, hosting a Q&A, or just giving a behind-the-scenes peek into your brand, live streaming brings your audience closer than ever before. It’s transparent, it’s immediate, and it has the power to turn viewers into a community.
Get the lowdown on what live streaming can do for you:
What You Need to Know about Hiring Voice Talent
Whether you’re looking for an audiobook narrator tour de force such as Davina Porter or the next sci-fi video game star such as Christopher Judge, hiring the right voice actor is a matter of understanding your project and the kind of talent you’re looking for so you can find the perfect fit.?
No matter where you are in the process of scoping out your project, identifying your need, or sourcing and hiring voice actors, get the lowdown on the ins and out of using and hiring voice talent:
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How One Agency Supercharged Content Creation
Primacy is a digital agency that builds websites, marketing campaigns, tools, and experiences for its brand clients, with a focus on the healthcare industry.?
With a growing roster of clients and increasing pressure to execute more creative projects faster, Primacy needed a more efficient and effective way to source and hire qualified, professional performers and voiceover talent.?
Before using Backstage, Primacy relied on a time-consuming process of facilitating their own casting calls for their office locations or hiring third parties to source talent.
By reinventing their casting process, Primacy:
What Else You Should Know
Unlock Your Brand's Potential with Backstage
Looking for a one-stop shop to find all the talent you need to crush your next branded project? With tens of thousands of talent profiles, Backstage’s vast talent marketplace has all the successful actors, models, creators, and more you’re looking for. And thoughtful workflow tools mean you can easily find right-fit candidates in a fraction of the time. Find out how Backstage empowers you to create better content faster and tell your brand story.