The Value of Listening: How Derry City FC Enhances Fan Experiences with Collaboration
As the new year begins, we reflect on the incredible partnerships that help football clubs deliver exceptional fan experiences. One such story comes from Derry City Football Club, where collaboration and listening have played a central role in preparing for their 2025 season.
A Collaborative Kick-Off with Derry City FC
In November 2024, Derry City FC opened their season ticket renewals for 2025. The launch followed a productive workshop in Derry, where Robert Martin and his team worked alongside Jessica Goodfellow from TicketCo to ensure a seamless transition.
The session focused on aligning every step of the customer journey, ensuring fans enjoy a smooth and efficient ticketing experience. Robert shared his thoughts:
“The transition to the new platform has been seamless, and the support we’ve received has been fantastic. We’re ready for an exciting season ahead!”
This hands-on, collaborative approach highlights how vital communication is in achieving success.
Why Listening Matters
Ticketing is about more than selling seats; it’s about understanding and meeting the needs of fans while supporting the club’s broader goals. The key to success lies in listening—not only to the challenges but also to the ideas and ambitions of ticketing managers who are closest to the action.
By taking the time to understand their priorities, clubs like Derry City FC can deliver tailored, innovative solutions that resonate with their supporters. The workshop in Derry exemplifies how listening strengthens the bond between clubs and their communities.
Looking Ahead to 2025
The 2025 season promises excitement, growth, and a chance for clubs to continue innovating in how they engage with fans. By fostering collaboration and putting ticketing managers at the heart of these efforts, clubs are paving the way for stronger connections and unforgettable moments—both on and off the pitch.
Here’s to another year of learning, teamwork, and creating exceptional fan experiences! ??
Joins us at the Emirates Stadium this January
Don’t miss out on the opportunity to be part of the conversation! Join us at the Emirates Stadium on January 23rd for the Don’t Forget Your Tickets Conference. Use promo code January30 for discounted tickets or grab our 2-for-1 offer!
CEO and Co-Founder TicketCo?? // Host of Dont forget your tickets??? // Boosting the heroes of ticketing??
1 个月Love that the transition over to TicketCo has been so smooth and that the needs and wishes of the fans have been so well taken care of. Very proud to be working with you Derry City Football Club ??