The Value of Keeping the Right Customers
Ivan Schwartz
☆ 4Purpose Disruptor ? Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly!
The bottom line: keeping the right customers is valuable. One of the key metrics in understanding whether your company is retaining customers is customer churn rate. But what exactly is that? And how to do companies use it? Whats been your experience?