The Value of a Good Blog Post

?Are websites still relevant in 2021? When all businesses have gone digital and several platforms and apps compete for attention?

A resounding YES. Since 2012, the 700 million websites developed are now a whopping 1.8 billion websites in 2020. These figures mean businesses still use websites to market, inform, and educate their target about their products and services. But since easy access to information made consumers sophisticated; buyers will make major purchases only after careful deliberation of product specifications and a visit to the company website. Meaning websites give companies legitimacy. Consumers use websites as a gauge of company success and product and service quality. Having a website is an opportunity to make a great first impression and convince people you're a proper business. One of the most important things you can do is to promote your brand to potential customers by highlighting its advantages and features on your website. At the same time, answer potential questions your customers might have.

Let’s discuss content. Websites should have the right content anchored on deliberate content strategy. With nearly 4 billion people globally connected to the internet, there has never been a better time for businesses to incorporate blogging into their marketing strategy. Here are the top reasons your company website needs a regular blog:

????????????Business Blogging is a marketing tactic to get your business more online credibility.

More traffic means more visitors, more site visitors translate to probable

Sales. Simply put, a regular blog post is a way to update your website. It is also an inexpensive way to establish presence and credibility. Remember, the goal is to sell but not actually sell. Meaning content must be useful and credible and only meant to promote products and services. When you establish your company website as an authority, trust naturally ensues and the sales benefits will follow.

Strategic use of keywords will boost SEO. Blogs improve your SEO. Fresh content is still essential for outranking your competitors in search engine results pages. Blogging is beneficial to SEO because it aids in several important ranking factors. When you have a blog that is regularly updated with high-quality blog posts on topics relevant to your audience, it can make a significant difference in how your overall website performs in search engines.

You can repurpose your blog content for various social media platforms. It's a great way to keep your social media presence active without constantly creating new content. You are increasing your social reach with blog content and driving new website visitors to your blog through your social channels.

Engaging blog content can encourage site visitors to exchange their personal information or coveted email addresses.? Because search engines index each blog post separately, including a call-to-action in the posts, provides an opportunity to generate leads. Most of the content promised for a call to action button can be ebooks, templates, or free subscription trials.

Getting other websites or blogs to link to a page on your website in order to improve your search engine rankings is link building. Search engines crawl the web, looking for links between your web pages and other websites to determine the validity of your content and, as a result, where your page should rank in their search results.?

?Check more details on Why blog?,? and how blogging helps as an additional resource on links and blog advantages.

Perhaps the best reason to use a blog is the long-term value it creates. Think of it as an investment. Publishing good content might require time and research but will generate views and interests long after you have posted it. In fact, performance marketing can be used on blogs to refer people to related products and services. Technology and marketing have been so developed monetizing your effort are now easier.?

Ruth Yap