Value... A Game Changer

The more value you provide the greater the likelihood you enjoy success.

People come to you as a fitness business owner because they want to achieve some desired outcome.

Maybe they want to lose weight.

Maybe they want to increase their strength or performance.

They could want to improve their health or simply feel better about themselves.

The quicker that you can make that happen and the better the experience you can provide during their journey – the happier they will be.

The truly great professionals get that. Many have made that their mission.

They’re in a never-ending quest to deliver more value.

You should be too.

If you want to enjoy success, you can never get complacent.

You should always be looking for ways to become a better coach.

Provide a better experience.

Make your systems more efficient.

It’s all a means to providing more value.

In fact, I have a goal in my businesses where I strive to constantly deliver 10X the value for the price of anything I offer.

Sure, it’s hard to quantify this sometimes – but that’s not the point.

The point is that I want to consistently find more and more ways to improve in what I offer so that the people I serve always feel like what they received for their investment was a bargain.

So how can you make this approach work for you?

Here are a few ideas:

Treat Everyone Like Family – One of the things that I’ve long believed is that you should treat clients like family and treat prospects like clients.

If you want to set yourself apart and deliver more value – this is one of the easiest ways.

You’d never call lunch with a loved one ‘My 11:30 appointment’ – but trainers do that with clients all the time.

Focus on making each session the best experience of the day for the people you’re working with.

Call them by name, pat them on the back and make sure they know you appreciate every day they choose to work with you.

Bring Your Best – Great coaches embody this. They’re always ‘on’ when they’re around clients.

Disney calls this being ‘on stage.’

You always know you’re giving high energy and your best effort.

That energy and passion is contagious.

So make sure you’re always prepared and always in the moment when you’re with clients or prospects.

Avoid ‘cruise control’ at all costs.

You’ll be amazed – it will be the difference between mediocre retention and people never wanting to leave.

You’ll push your referrals through the roof – just by bringing your best each and every day.

Focus On Continual Improvement - Great professionals in any field are always getting better.

They’re studying to improve at their craft so that they can always be sure they're providing the best possible service for their clients.

That means you should be continually investing in education like books, courses, coaching and events.

But it also means you should be testing new things and tracking the results.

You should be training your team to make sure they're continually improving.

You’re either getting better or you’re falling behind.

Think ‘Experience’ - great service businesses like Disney have made the Experience their #1 marketing tool – so you should think about it too.

How can you make the experience better for your clients and prospects?

The way you answer the phone.

They way that people are greeted when they walk in the door.

The cleanliness of your location.

The energy and passion that you and your team display.

All these and more are part of the Experience and they are something you should be continually working on.

It really is simple – Value is the difference between the anticipated price or worth and the actual price.

Once you set that actual price, you should be on a never-ending quest to improve that anticipated price or worth.

If you do that, you’ll take a big step toward having your Ideal Business.

Dedicated to Your Success,

Pat

P.S. - If you want to build your own Weekly Client Machine with the right mix of offers that attract your Ideal Clients, reply back with GROW and I'll get you the details about how we can do it together.